Business Plans Kit For Dummies

Business Plans Kit For Dummies

3.5 10
by Steven D. Peterson, Peter E. Jaret, Barbara Findlay Schenck
     
 

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Discover the ins and outs of constructing a great business plan

When you're establishing, expanding, or re-energizing a business, the first place to invest time and energy is with writing your business plan. If you're a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed

…  See more details below

Overview

Discover the ins and outs of constructing a great business plan

When you're establishing, expanding, or re-energizing a business, the first place to invest time and energy is with writing your business plan. If you're a small business owner looking for expert guidance and friendly tips on developing and implementing a strategic plan to help your business succeed in any economy, Business Plans Kit For Dummies has you covered!

  • Build from the ground up — learn how to establish your company'smission, vision, values, and goals
  • Get down to the nitty-gritty — develop every step of your business plan's components, from analyzing your company's capabilities to developing a marketing strategy
  • Make it personal — understand how to handle the special planning issues if you're self-employed, facing turnaround issues, starting a nonprofit, or working online
  • Dot your i's and cross your t's — follow practical guidance for putting together an organized, reader-friendly written plan

Open the book and find:

  • The importance of writing a business plan
  • Business plan components from beginning to end
  • Advice on how to revitalize your business
  • Ways to address challenges in a changing market
  • How to describe and define your business
  • Marketing strategies that work
  • Clear explanations of business finances
  • Planning for new and established businesses

Bonus CD Includes

All the business plan forms referred to in the book in both Microsoft Word and PDF formats

Please see the CD appendix for details and complete system requirements.

Learn to:

  • Write a business plan that works
  • Establish, expand, or re-energize a business
  • Get start-up money in any economy
  • Keep up with marketplace changes and advancements

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Product Details

ISBN-13:
9780470438541
Publisher:
Wiley
Publication date:
05/10/2010
Series:
For Dummies Series
Pages:
384
Product dimensions:
7.30(w) x 9.00(h) x 0.90(d)

Related Subjects

Meet the Author

Steven D. Peterson, PhD, is the founder and managing partner of Strategic Play, a training company specializing in team-based simulations that focus on strategy, planning, and business acumen.

Peter Jaret is a frequent contributor to The New York Times, Reader's Digest, AARP Bulletin, and numerous publications.

Barbara Findlay Schenck is a nationally recognized marketing specialist and the author of several For Dummies business books.

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