Business Plans that Work: A Guide for Small Business 2/E / Edition 2

Business Plans that Work: A Guide for Small Business 2/E / Edition 2

by Andrew Zacharakis, Stephen Spinelli, Jeffry Timmons
     
 

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ISBN-10: 0071748830

ISBN-13: 9780071748834

Pub. Date: 03/24/2011

Publisher: McGraw-Hill Professional Publishing

Turn your great idea into BIG PROFITS with a powerful, persuasive business plan!

With any endeavor, good planning is the key to good results—especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your

Overview

Turn your great idea into BIG PROFITS with a powerful, persuasive business plan!

With any endeavor, good planning is the key to good results—especially in the launch of a new business or product. Business Plans That Work gives you an easy-to-follow template for conceptualizing, writing, focusing, and revising a business plan that converts your business idea into financial profit.

A virtual blueprint for entrepreneurial success, this new edition of the popular entrepreneur’s guide provides all the tools you need to communicate the value of your idea to investors and attract key talent, and create a plan you can turn to throughout the entire process of starting and running a business. You’ll learn how to:

  • Determine what to include in each plan, why, and for whom
  • Secure the capital you need to get the project off the ground
  • Assess opportunities and risks involved in your project
  • Avoid common pitfalls that cost money, time, and effort

With Business Plans That Work, you have everything you need to create winning strategies for development, sales, marketing, operations, distribution, and everything else successful ventures are founded on.

Product Details

ISBN-13:
9780071748834
Publisher:
McGraw-Hill Professional Publishing
Publication date:
03/24/2011
Edition description:
Revised
Pages:
208
Sales rank:
1,213,350
Product dimensions:
5.90(w) x 8.90(h) x 0.70(d)

Table of Contents

Preface;
Chapter 1. Entrpreneurs Create the Future;
Chapter 2. Before you Start Writing Your Plan;
Chapter 3. Getting Started;
Chapter 4. Industry;
Chapter 5. Company and Product Description;
Chapter 6. Marketing Plan;
Chapter 7. Operations and Development;
Chapter 8. Team;
Chapter 9. The Critical Risks and Offering Plan Sections;
Chapter 10. Financial Plan;
Conclusion

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