Business Plans That Work: For Your Small Business / Edition 3

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The essential elements of a professional business plan have been updated in accordance with new laws and regulations in this revised guide that translates complicated marketing and financial concepts into down-to-earth, practical advice. Five updated sample business plans are included with instructions that provide a wealth of detailed information about the operation of a successful small business. Plans are presented for simple one-person operations, as well as for corporations with many employees. Aspiring business owners can learn how to create a professional plan, describe the mission and objectives, analyze the competition, target market, create sales and marketing plans, generate financial statements, and use the business plan as a management tool long after it is completed.

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Product Details

  • ISBN-13: 9780808017936
  • Publisher: Toolkit Media Group
  • Publication date: 5/28/2008
  • Series: Business Owner's Toolkit series
  • Edition description: Third edition
  • Edition number: 3
  • Pages: 244
  • Product dimensions: 6.90 (w) x 9.80 (h) x 0.70 (d)

Meet the Author

Alice H. Magos is an accountant, a Certified Financial Planner, and the author of Small Business Financing: How and Where to Get It. She has more than 35 years of experience running numerous small businesses. She lives in Riverwoods, Illinois.

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Table of Contents

Creating A Business Plan That Works     1
Preparing To Put Your Plan Together     5
A Plan for an Outside Audience     6
The Business Plan as a Management Tool     8
How Far Out Can You Plan?     13
Planning for Your Type of Business     14
Format and Introductory Elements     17
Format and Presentation Issues     19
The Cover Page     20
The Table of Contents     20
The Executive Summary     21
The Appendix     21
The Company Summary     23
Company Ownership     23
The Mission Statement     24
Your Company Objectives     25
Keys to Success     26
Company Location and Facilities     27
Company Background and Current Status     27
Startup Summary     27
Market Analysis     31
The Industry     32
The Target Market     32
The Competition     36
(SWOT) Analysis     39
Needs Analysis     41
Product or Service Description     43
Competitive Comparisons     44
Sourcing     45
Future Products andServices     45
Marketing and Sales Plans     47
Product     47
Price     48
Place     52
Promotion     53
Your Sales Plans     54
Operations and Management Plans     55
Planning Your Operations     55
Management and Human Resource Plans     59
Financial Plans     61
Startup Business Financial Information     62
Historical Financial Information     63
Establishing Reasonable Assumptions     64
Breakeven Analysis     66
Projected Sales Forecast     68
Projected Profit and Loss Statement     71
Projected Cash Flow Budgets     74
Projected Balance Sheets     78
Sources and Uses of Funds Statement     79
Using the Completed Plan     81
Monitoring Your Progress     81
Keeping Your Plan Current     85
Five Sample Business Plans     87
The Plan for Appleton Moldings, Inc.     91
The Plan for Crime & Accident Scene Cleanup, Inc.     129
The Plan for HydroHut LLC     165
The Plan for Royal Limousine     207
The Plan for The T-Shirt Shop     245
Index     283
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