Business Plans that Work: A Guide for Small Business / Edition 1

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Overview

Today's top experts in entrepreneurship deliver a streamlined, step-by-step guide for crafting effective business plans

"Timmons is one of the two most powerful minds in entrepreneurship in the nation." —Success Business

Plans That Work arms entrepreneurs and small business owners with an easy-to-follow template for writing persuasive business plans, along with proven models that can be used to analyze potential business opportunities from initial idea to viable venture. This value-packed book will show both entrepreneurs and current business owners how to:

  • Determine what to include in each plan, why, and for whom
  • Recognize and avoid common pitfalls in the process
  • Use the renowned "Timmons Model" to analyze potential business opportunities
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Product Details

  • ISBN-13: 9780071412872
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 5/3/2004
  • Edition number: 1
  • Pages: 128
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.48 (d)

Meet the Author

Jeffry A. Timmons, Ph.D. (Greenfield, MA) is a professor of entrepreneurship at Babson College and the author of New Venture Creation.

Andrew Zacharakis, Ph.D. (Bedford, MA) is an associate professor of entrepreneurship at Babson College.

Steve Spinelli, Ph.D. (Longmeadow, NH) is the founder of Jiffy Lube International and director of Babson College's entrepreneurship program.

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Table of Contents

1 Entrepreneurs create the future 1
2 Before you start writing your plan : asking the right questions 25
3 Getting started 43
4 Industry : zoom lens on opportunity 57
5 Company and product description : selling your vision 71
6 Marketing plan : reaching the customer 79
7 Operations and development : execution 93
8 Team : the key to success 103
9 The critical risks and offering plan sections 111
10 Financial plan : telling your story in numbers 121
11 Conclusion 145
App. 1 Quick screen exercise 157
App. 2 Business plan guide exercise 161
App. 3 Fossa business plan 167
App. 4 Sample presentations 173
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