Business Plans that Work: A Guide for Small Business / Edition 1

Business Plans that Work: A Guide for Small Business / Edition 1

by Jeffry A. Timmons, Stephen Spinelli, Andrew Zacharakis
     
 

ISBN-10: 0071412875

ISBN-13: 9780071412872

Pub. Date: 05/03/2004

Publisher: McGraw-Hill Companies, The

Small Business

[HEAD] How to Convert Any Idea into a Convincing Business Plan—The Necessary First Step to Launching a Thriving Enterprise

Today's entrepreneurs are driving a new era of global transformation and growth. But before they can turn ideas into profitmaking ventures, they must craft a business plan that crystallizes and legitimizes those ideas

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Overview

Small Business

[HEAD] How to Convert Any Idea into a Convincing Business Plan—The Necessary First Step to Launching a Thriving Enterprise

Today's entrepreneurs are driving a new era of global transformation and growth. But before they can turn ideas into profitmaking ventures, they must craft a business plan that crystallizes and legitimizes those ideas to customers, key talent, and investors.

Business Plans That Work details a strategic, step-by-step approach to creating, adapting, and writing a solid but flexible business plan that will sell your idea and help you make it a reality. Whatever stage you are at in the growth of your business, this no-nonsense guidebook will show you how to:

  • Determine what to include in each plan, why, and for whom
  • Recognize and avoid common pitfalls in creating a business plan
  • Use the proven "Timmons Model" to analyze potential opportunities

More than just a tool to raise seed capital, a well-written business plan provides an entrepreneur with strong insights into "the idea," and a powerful head start on turning that idea into an enterprise. Business Plans That Work shows how to write, adapt, focus, and revise a business plan that will secure capital and attract top-flight talent as it helps you assess the strength of your opportunity and provides invaluable insights into what you need to do to make it work.

Jeffry A. Timmons, D.B.A., is the Franklin W. Olin Distinguished Professor of Entrepreneurship at Babson College and author of the Inc. top ten book New Venture Creation.

Andrew Zacharakis, Ph.D., is the Paul T. Babson Term Chair in Entrepreneurship at Babson College.

Stephen Spinelli is the founder of Jiffy Lube International and director of Babson's Arthur M. Blank Center for Entrepreneurship.

Jeffry A. Timmons, Ph.D. (Greenfield, MA) is a professor of entrepreneurship at Babson College and the author of New Venture Creation.

Andrew Zacharakis, Ph.D. (Bedford, MA) is an associate professor of entrepreneurship at Babson College.

Steve Spinelli, Ph.D. (Longmeadow, NH) is the founder of Jiffy Lube International and director of Babson College's entrepreneurship program.

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Product Details

ISBN-13:
9780071412872
Publisher:
McGraw-Hill Companies, The
Publication date:
05/03/2004
Pages:
128
Product dimensions:
6.00(w) x 9.00(h) x 0.48(d)

Table of Contents

1Entrepreneurs create the future1
2Before you start writing your plan : asking the right questions25
3Getting started43
4Industry : zoom lens on opportunity57
5Company and product description : selling your vision71
6Marketing plan : reaching the customer79
7Operations and development : execution93
8Team : the key to success103
9The critical risks and offering plan sections111
10Financial plan : telling your story in numbers121
11Conclusion145
App. 1Quick screen exercise157
App. 2Business plan guide exercise161
App. 3Fossa business plan167
App. 4Sample presentations173

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