Business Research: A Practical Guide for Undergraduate and Postgraduate Students / Edition 3

Business Research: A Practical Guide for Undergraduate and Postgraduate Students / Edition 3

by Jill Collis, Roger Hussey
     
 

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ISBN-10: 1403992479

ISBN-13: 9781403992475

Pub. Date: 04/14/2009

Publisher: Palgrave Macmillan

Business research requires a hands-on, practical approch. You need to know the most efficient and effective way of collecting, analysing and presenting data while maintaining academic rigour.

Overview

Business research requires a hands-on, practical approch. You need to know the most efficient and effective way of collecting, analysing and presenting data while maintaining academic rigour.

Product Details

ISBN-13:
9781403992475
Publisher:
Palgrave Macmillan
Publication date:
04/14/2009
Edition description:
Third Edition
Pages:
420
Product dimensions:
6.90(w) x 9.10(h) x 0.70(d)

Table of Contents

List of Figures x

List of Tables xii

Preface to the Third Edition xv

Acknowledgements xvi

1 Understanding' research 1

1.1 Introduction 3

1.2 Nature and purpose of business research 3

1.3 Classifying research 4

1.4 Academic levels of research 9

1.5 Overview of the research process 10

1.6 Developing a research strategy 12

1.7 Characteristics of good research 15

1.8 Conclusions 16

Activities 16

Progress test 16

2 Making academic decisions 19

2.1 Introduction 21

2.2 General entry requirements for degree programmes 21

2.3 General standards for research at different levels 22

2.4 Choosing an institution 26

2.5 Employability 28

2.6 Supervision 29

2.7 Conclusions 33

Activities 33

Progress test 34

3 Dealing with practical issues 35

3.1 Introduction 37

3.2 Funding the research 37

3.3 Knowledge, skills and personal qualities 38

3.4 Generating a research topic 40

3.5 Negotiating access 43

3.6 Ethical issues 45

3.7 Planning and administration 47

3.8 Conclusions 51

Activities 52

Progress test 52

4 Identifying your research paradigm 53

4.1 Introduction 55

4.2 The two main paradigms 55

4.3 Assumptions of the main paradigms 58

4.4 Comparing the two main paradigms 61

4.5 Pragmatism 66

4.6 Conclusions 67

Activities 68

Progress test 69

5 Choosing a methodology 71

5.1 Introduction 73

5.2 Link between paradigm and methodology 73

5.3 Methodologies associated with positivism 74

5.4 Methodologies associated with interpretivism 78

5.5 Traingulation 85

5.6 Conclusions 85

Activities 86

Progress test 87

6 Searching and reviewing the literature 89

6.1 Introduction 91

6.2 Searching the literature 91

6.3Referencing 96

6.4 Reviewing the literature 100

6.5 Avoiding plagiarism 103

6.6 Conclusions 104

Activities 105

Progress test 107

7 Writing your research proposal 109

7.1 Introduction 111

7.2 Overview of research design 111

7.3 The research problem 112

7.4 Purpose of the research 115

7.5 The research questions 117

7.6 Writing the research proposal 121

7.7 Conclusions 129

Activities 138

Progress test 139

8 Collecting qualitative data 141

8.1 Introduction 143

8.2 Overview of qualitative data collection 143

8.3 Interviews 144

8.4 Protocol analysis 148

8.5 Repertory grid technique 150

8.6 Diary methods 152

8.7 Obseŕvation 153

8.8 Focus groups 155

8.9 Grounded theory 157

8.10 Conclusions 158

Activities 159

Progress test 159

9 Analysing qualitative data 161

9.1 Introduction 163

9.2 Overview of qualitative data analysis 163

9.3 Quantifying methods 164

9.4 Main issues in non-quantifying methods 166

9.5 General approaches 169

9.6 Quasi-judicial method 174

9.7 Methods based on personal construct theory 175

9.8 Grounded theory 179

9.9 Evaluating the analysis 183

9.10 Conclusions 183

Activities 183

Progress test 184

10 Collecting data for statistical analysis 185

10.1 Introduction 187

10.2 Overview of data collection in a positivist Study 187

10.3 Vairables 188

10.4 Data collection methods 191

10.5 Designing questions 198

10.6 Coding questions 207

10.7 Sampling methods 209

10.8 Conclusions 213

Activities 214

Progress test 216

Appendix 218

11 Analysing data using descriptive statistics 219

11.1 Introduction 221

11.2 Statistics 221

11.3 Getting started with SPSS 222

11.4 Frequency distributions 230

11.5 Measuring central tendency 240

11.6 Measuring dispersion 244

11.7 Normal distribution 247

11.8 Conclusions 252

Activities 253

Progress test 253

12 Analysing data using inferential statistics 255

12.1 Introduction 257

12.2 Planning the analysis 257

12.3 Test of difference 260

12.4 Tests of association 263

12.5 Correlation 267

12.6 Linear regression 273

12.7 Time series analysis 279

12.8 Conclusions 287

Activities 288

Progress test 289

13 Writing up the research 291

13.1 Introduction 293

13.2 Planning the research report 293

13.3 Structure and content 298

13.4 Presenting qualitative and quantitative data 306

13.5 General standards 312

13.6 Getting published 315

13.7 Conclusions 318

Activities 318

14 Troubleshooting 321

14.1 Introduction 322

14.2 Getting started 322

14.3 Managing the process 323

14.4 Identifying a topic and/or a research problem or issue 323

14.5 Making a preliminary plan of action 323

14.6 Finding a theoretical framework 324

14.7 Writing the proposal 324

14.8 Deciding the methodology 325

14.9 Searching and reviewing the literature 325

14.10 Collecting research data 326

14.11 Organizing qualitative research data 326

14.12 Analysing the research data 327

14.13 Structuring the dissertation or thesis 327

14.14 Writing the dissertation or thesis 327

14.15 Dealing with writer's block 328

14.16 Achieving the standards 329

14.17 Eleventh-hour strategies for writing up 329

Glossary 331

References 343

Index 353

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