Business Research: A Practical Guide for Undergraduate and Postgraduate Students / Edition 3

Business Research: A Practical Guide for Undergraduate and Postgraduate Students / Edition 3

by Jill Collis, Roger Hussey
     
 

ISBN-10: 1403992479

ISBN-13: 9781403992475

Pub. Date: 04/14/2009

Publisher: Palgrave Macmillan

Business research requires a hands-on, practical approch. You need to know the most efficient and effective way of collecting, analysing and presenting data while maintaining academic rigour.  See more details below

Overview

Business research requires a hands-on, practical approch. You need to know the most efficient and effective way of collecting, analysing and presenting data while maintaining academic rigour.

Product Details

ISBN-13:
9781403992475
Publisher:
Palgrave Macmillan
Publication date:
04/14/2009
Edition description:
Third Edition
Pages:
420
Product dimensions:
6.90(w) x 9.10(h) x 0.70(d)

Table of Contents

List of Figures

List of Tables

Preface to the Third Edition

1 Understanding research 1

2 Making academic decisions 19

3 Dealing with practical issues 35

4 Identifying your research paradigm 53

5 Choosing a methodology 71

6 Searching and reviewing the literature 89

7 Writing your research proposal 109

8 Collecting qualitative data 141

9 Analysing qualitatve data 161

10 Collecting data for statistical analysis 185

11 Analysing data using descriptive statistics 219

12 Analysing data using inferential statistics 255

13 Writing up the research 291

14 Troubleshooting 321

Glossary 331

References 343

Index 353

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