Business Research: A Practical Guide for Undergraduate and Postgraduate Students / Edition 3

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Overview

Business research requires a hands-on, practical approch. You need to know the most efficient and effective way of collecting, analysing and presenting data while maintaining academic rigour.
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Editorial Reviews

From the Publisher
Endorsements for previous edition:

"This is a good introductory book to Business Research Methods. It manages to make very accessible a subject that is, at the same time, important for business students and difficult for them to grasp. The book is user-friendly, and the troubleshooting session at the end a must for students in difficulties with their research projects." - Gilberto Montibeller, Department of Management, London School of Economics, UK

"With an excellent new chapter on Troubleshooting, this text remains the best-value and most easily accessible textbook for students taking a Management or Accounting degree. Thoroughly recommended." - Richard Hull, Senior Lecturer in Management, Newcastle University Business School, UK

"The new edition of Collis and Hussey builds on the strengths of previous editions, providing a clear and accessible foundation for undergraduate and postgraduate management students in undertaking research. The authors combine a sound approach to research method with a sympathetic understanding of the practical problems that students new to individual research regularly face. The book is helpful not only for students working alone (particularly the chapters on collecting and analysing data, expanded for this edition) but also for formal research methods courses." - Christopher Napier, Professor of Accounting, School of Management, Royal Holloway, University of London, UK

"Collis and Hussey take the beginning researcher by the hand and lead them sympathetically and lucidly through the academic maze." - Peter Walton, Professor of Accounting, Accounting and Finance Research Unit, The Open University, UK

"Finding a rigorous overview of the variety of research approaches can be difficult, but a broad grounding is essential if students are to make sensible choices about the relevant approach needed to answer their particular research questions. Collis and Hussey not only provide this starting point but also give signposts to the more detailed literature that will allow students to focus successfully." - Jane Broadbent, Deputy Vice-Chancellor and Professor of Accounting, Roehampton University, UK

"Business Research by Collis and Hussey offers a coherent, extremely well thought out and stimulating book on research in business. Activities and progress tests allow the text to be used in class, and also, can be used to refine one's 'knowledge' individually. I especially enjoyed the section on 'Making Academic Decisions', as having recently joined a university at post-graduate level I think the majority of my recent troubles and woes would have been made less dramatic. I have already recommended the book to many of my colleagues teaching both undergraduate and postgraduate students. An excellent book, which can be used as a checklist for experienced researchers, or (should be) treated as a 'sacred text' by students new to research." - Simon Parker, Postgraduate Assistant Researcher, Lincoln Business School, UK

"Comprehensive, clarifying, convincing...From front to back this book offers everything that the research student requires. Practical help is accompanied by a clear analysis of theoretical concepts. If you have struggled with research in the past this book will be a good companion for your research projects in the future." - Elizabeth Mantzari, PhD student, University of Essex, UK

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Product Details

  • ISBN-13: 9781403992475
  • Publisher: Palgrave Macmillan
  • Publication date: 4/14/2009
  • Edition description: Third Edition
  • Edition number: 3
  • Pages: 420
  • Product dimensions: 6.90 (w) x 9.10 (h) x 0.70 (d)

Meet the Author

Jill Collis is Director, Accounting and Auditing Research Centre, Brunel University, UK. She has published several books on accounting and research methods and her writing reflects her experience as a mature student. She is a very active researcher and lectures worldwide.

Roger Hussey is Dean of Guangzhou International Business School, China. After a career in industry, he became Director of Research into Employee Communications at St Edmund Hall, Oxford University, UK, and later held a chair at the University of the West of England, Bristol. He has written many books and articles on accounting. His main research interests are international accounting and corporate governance.

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Table of Contents

List of Figures

List of Tables

Preface to the Third Edition

1 Understanding research 1

2 Making academic decisions 19

3 Dealing with practical issues 35

4 Identifying your research paradigm 53

5 Choosing a methodology 71

6 Searching and reviewing the literature 89

7 Writing your research proposal 109

8 Collecting qualitative data 141

9 Analysing qualitatve data 161

10 Collecting data for statistical analysis 185

11 Analysing data using descriptive statistics 219

12 Analysing data using inferential statistics 255

13 Writing up the research 291

14 Troubleshooting 321

Glossary 331

References 343

Index 353

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