Business Research Methods / Edition 3

Business Research Methods / Edition 3

by Alan Bryman, Emma Bell
     
 

ISBN-10: 0199583404

ISBN-13: 9780199583409

Pub. Date: 06/04/2011

Publisher: Oxford University Press, USA


Business Research Methods, Third Edition, is a practical and comprehensive guide for business and management students embarking on research projects. The authors, along with students and supervisors, draw on their own experiences so that students can take note of real-world professional tips for success and avoid making common mistakes. Each chapter is…  See more details below

Overview


Business Research Methods, Third Edition, is a practical and comprehensive guide for business and management students embarking on research projects. The authors, along with students and supervisors, draw on their own experiences so that students can take note of real-world professional tips for success and avoid making common mistakes. Each chapter is filled with examples that provide context for the theories and concepts being discussed. In addition, "Student Experience" features offer helpful advice on successful research strategies and potential pitfalls.

NEW TO THIS EDITION:

* "Supervisor Experience" features that offer supervisors' perspectives on the research process and provide helpful tips for successful projects

* Additional practical coverage, with expanded content on planning a research project, forming research questions, reviewing literature, and writing up research

* Expanded discussions of ethics and of language in qualitative research

* A substantially revised chapter on Internet research methods

* Increased cross-referencing that more effectively demonstrates how various topics are linked

A Companion Website offers resources for both students and instructors.

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Product Details

ISBN-13:
9780199583409
Publisher:
Oxford University Press, USA
Publication date:
06/04/2011
Edition description:
Older Edition
Pages:
808
Product dimensions:
7.70(w) x 10.40(h) x 1.40(d)

Table of Contents

PART ONE.
1. Business Research Strategies
2. Research Designs
3. Planning a Research Project and Formulating Research Questions
4. Getting Started: Reviewing the Literature and Formulating Research Questions
5. Ethics and Politics in Business Research
PART TWO.
6. The Nature of Quantitative Research
7. Sampling
8. Structured Interviewing
9. Self-Completion Questionnaires
10. Asking Questions
11. Structured Observation
12. Content Analysis
13. Secondary Analysis and Official Statistics
14. Quantitative Data Analysis
15. Using SPSS for Windows
PART THREE.
16. The Nature of Qualitative Research
17. Ethnography and Participant Observation
18. Interviewing in Qualitative Research
19. Focus Groups
20. Language in Qualitative Research
21. Documents as Sources of Data
22. Qualitative Data Analysis
23. Computer-Assisted Qualitative Data Analysis: Using NVivo V7
Part Four
24. Breaking Down the Quantitative/Qualitative Divide
25. Mixed Methods Research: Combining Quantitative and Qualitative Research
26. E-Research: Using the Internet as Object and Method of Data Collection
27. Writing up Business Research

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