Business Research Methods / Edition 3

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Overview

Business Research Methods, Third Edition, is a practical and comprehensive guide for business and management students embarking on research projects. The authors, along with students and supervisors, draw on their own experiences so that students can take note of real-world professional tips for success and avoid making common mistakes. Each chapter is filled with examples that provide context for the theories and concepts being discussed. In addition, "Student Experience" features offer helpful advice on successful research strategies and potential pitfalls.

A Companion Website offers resources for both students and instructors.

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Product Details

  • ISBN-13: 9780199583409
  • Publisher: Oxford University Press, USA
  • Publication date: 6/4/2011
  • Edition description: New Edition
  • Edition number: 3
  • Pages: 720
  • Sales rank: 1,242,876
  • Product dimensions: 7.70 (w) x 10.40 (h) x 1.40 (d)

Meet the Author

Alan Bryman is Professor of Organizational and Social Research in the Management Centre, University of Leicester.

Emma Bell is Senior Lecturer in Organization Studies in the School of Business and Management, Queen Mary, University of London.

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Table of Contents

PART ONE.
1. Business Research Strategies
2. Research Designs
3. Planning a Research Project and Formulating Research Questions
4. Getting Started: Reviewing the Literature and Formulating Research Questions
5. Ethics and Politics in Business Research
PART TWO.
6. The Nature of Quantitative Research
7. Sampling
8. Structured Interviewing
9. Self-Completion Questionnaires
10. Asking Questions
11. Structured Observation
12. Content Analysis
13. Secondary Analysis and Official Statistics
14. Quantitative Data Analysis
15. Using SPSS for Windows
PART THREE.
16. The Nature of Qualitative Research
17. Ethnography and Participant Observation
18. Interviewing in Qualitative Research
19. Focus Groups
20. Language in Qualitative Research
21. Documents as Sources of Data
22. Qualitative Data Analysis
23. Computer-Assisted Qualitative Data Analysis: Using NVivo V7
Part Four
24. Breaking Down the Quantitative/Qualitative Divide
25. Mixed Methods Research: Combining Quantitative and Qualitative Research
26. E-Research: Using the Internet as Object and Method of Data Collection
27. Writing up Business Research

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