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The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.
Part I: Introduction to Business Research1. Research in BusinessAppendix 1a: How the Research Industry Works2. Ethics in Business Research3. Thinking Like a Researcher4. The Research Process: An Overview5. Clarifying the Research Question through Secondary Data and ExplorationAppendix 5a: Bibliographic Database SearchesAppendix 5b: Advanced SearchesPart II: The Design of Business Research 6. Research Design: An Overview 7. Qualitative Research 8. Observation Studies 9. Experiments10. SurveysAppendix 10a: Complex Experimental Designs Appendix 10b: Test Markets Part III: The Sources and Collection of Data11. Measurement 12. Measurement Scales 13. Questionnaires and Instruments Appendix 13a: Crafting Effective Measurement QuestionsAppendix 13b: Pretesting Options and Discoveries14. SamplingAppendix 14a: Determining Sample Size Part IV: Analysis and Presentation of Data15. Data Preparation and Description Appendix 15a: Describing Data Statistically16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing18. Measures of Association19. Multivariate Analysis: An Overview 20. Presenting Insights and Findings: Written Reports21. Presenting Insights and Findings: Oral PresentationsCase IndexAppendices: A. Business Research Requests and Proposals (with Sample RFP) B. Focus Group Discussion Guide C. Nonparametric Significance Tests D. Selected Statistical Tables References and Readings
Posted December 15, 2011
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