Business Research Methods / Edition 11

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Overview

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.

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Product Details

  • ISBN-13: 9780073373706
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 8/26/2010
  • Edition description: Older Edition
  • Edition number: 11
  • Pages: 784
  • Sales rank: 294,551
  • Product dimensions: 8.70 (w) x 10.90 (h) x 1.10 (d)

Meet the Author

Donald R. Cooper teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs.

Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis.

Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

Pamela S. Schindler, Professor of Management at Wittenberg University, is an educator and businesswoman. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, Schindler specializes in teaching marketing management, creative advertising, and supervising students on applied management projects. Serving as Director of Wittenberg's Center for Applied Management, she coordinates the Small Business Institute (SBI) program, winner of the 1996 National Showcase Award for innovation and excellence, as well as the Project Management Assistance program, in which she has guided more than 300 students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. A management and marketing consultant, Schindler also holds operating responsibilities in her family's property management business.

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Table of Contents

Part I: Introduction to Business Research1. Research in BusinessAppendix 1a: How the Research Industry Works2. Ethics in Business Research3. Thinking Like a Researcher4. The Research Process: An Overview5. Clarifying the Research Question through Secondary Data and ExplorationAppendix 5a: Bibliographic Database SearchesAppendix 5b: Advanced SearchesPart II: The Design of Business Research 6. Research Design: An Overview 7. Qualitative Research 8. Observation Studies 9. Experiments10. SurveysAppendix 10a: Complex Experimental Designs Appendix 10b: Test Markets Part III: The Sources and Collection of Data11. Measurement 12. Measurement Scales 13. Questionnaires and Instruments Appendix 13a: Crafting Effective Measurement QuestionsAppendix 13b: Pretesting Options and Discoveries14. SamplingAppendix 14a: Determining Sample Size Part IV: Analysis and Presentation of Data15. Data Preparation and Description Appendix 15a: Describing Data Statistically16. Exploring, Displaying, and Examining Data 17. Hypothesis Testing18. Measures of Association19. Multivariate Analysis: An Overview 20. Presenting Insights and Findings: Written Reports21. Presenting Insights and Findings: Oral PresentationsCase IndexAppendices: A. Business Research Requests and Proposals (with Sample RFP) B. Focus Group Discussion Guide C. Nonparametric Significance Tests D. Selected Statistical Tables References and Readings

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