Business Research Methods / Edition 9

Business Research Methods / Edition 9

by Donald R. Cooper, Pamela S. Schindler
     
 

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ISBN-10: 0072979232

ISBN-13: 9780072979237

Pub. Date: 01/28/2006

Publisher: McGraw-Hill Companies, The

In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of business research topics – including the best coverage of questionnaire design – backed by solid

Overview

In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of business research topics – including the best coverage of questionnaire design – backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Product Details

ISBN-13:
9780072979237
Publisher:
McGraw-Hill Companies, The
Publication date:
01/28/2006
Series:
The McGraw-Hill/Irwin Series
Edition description:
Older Edition
Pages:
864

Table of Contents

Part I: Introduction to Business Research


1. Research in Business


2. Ethics in Business Research


3. Thinking Like a Researcher


4. The Research Process: An Overview


5. Clarifying the Research Question through Secondary Data and Exploration


Appendix 5A: Bibliographic Database Searches


Appendix 5B: Advanced Searches


Part II: The Design of Business Research


6. Research Design: An Overview


7. Qualitative Research


8. Observation Studies


9. Surveys


10. Experiments


Appendix 10A: Complex Experimental Designs


Appendix 10B: Test Markets


Part III: The Sources and Collection of Data


11. Measurement


12. Measurement Scales


13. Questionnaires and Instruments


Appendix 13A: Crafting Effective Measurement Questions


Appendix 13B: Pretesting Options and Discoveries


14. Sampling


Appendix 14A: Determining Sample Size


Part IV: Insights from Findings: Analysis and Presentation of Data


15. Data Preparation and Description


Appendix 15A: Describing Data Statistically


16. Exploring, Displaying, and Examining Data


17. Hypothesis Testing


18. Measures of Association


19. Multivariate Analysis: An Overview


20. Presenting Results: Oral and Written Reports
Case Abstracts


Appendices:


A. Business Research Requests andProposals (with Sample RFP)


B. Focus Group Discussion Guide


C. Nonparametric Significance Tests


D. Selected Statistical Tables


References and Readings


Glossary of Key Terms


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