Business Research Methods / Edition 8

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Overview

The Eleventh Edition of Business Research Methods continues to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of all business research topics –backed by solid theory. The expertise and practical experience of Cooper and Schindler is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found throughout the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand the business research function. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during your course.

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Editorial Reviews

Booknews
This introduction to research and data analysis for graduate students in MBA programs presents an overview of the research process, and offers instruction in research study design, data sources and collection, and analysis and presentation. The fifth edition features chapter previews, vignettes highlighting the human side of research, key terms, discussion questions, and new material on ethics and global communication. Appendices offer business reference tools, RFP assessment and contents, and a sample student term project. Annotation c. Book News, Inc., Portland, OR booknews.com
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Product Details

Meet the Author

Donald R. Cooper teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs.

Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis.

Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

Pamela S. Schindler, Professor of Management at Wittenberg University, is an educator and businesswoman. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, Schindler specializes in teaching marketing management, creative advertising, and supervising students on applied management projects. Serving as Director of Wittenberg's Center for Applied Management, she coordinates the Small Business Institute (SBI) program, winner of the 1996 National Showcase Award for innovation and excellence, as well as the Project Management Assistance program, in which she has guided more than 300 students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. A management and marketing consultant, Schindler also holds operating responsibilities in her family's property management business.

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Table of Contents

Pt. I Introduction to Business Research
1 Research in Business 2
2 Addressing Management Problems with Scientific Thinking 28
3 The Research Process 58
4 The Research Proposal 88
5 Ethics in Business Research 110
Pt. II The Design of Research
6 Design Strategies 132
7 Sampling Design 160
8 Measurement 200
9 Measurement Scales 226
Pt. III The Sources and Collection of Data
10 Exploring Secondary Data 256
11 Survey Methods: Communicating with Respondents 292
12 Instruments for Respondent Communication 326
13 Observational Studies 368
14 Experimentation 390
Pt. IV Analysis and Presentation of Data
15 Data Preparation and Description 420
16 Exploring, Displaying, and Examining Data 450
17 Hypothesis Testing 482
18 Measures of Association 528
19 Multivariate Analysis: An Overview 570
20 Presenting Results: Written and Oral Reports 608
App. A Core Business Reference Sources 714
App. B Decision Theory Problem 720
App. C Request for Proposal (RFP): Assessment and Contents 727
App. D Sample Student Term Project 731
App. E Nonparametric Significance Tests 739
App. F Selected Statistical Tables 746
Glossary 757
Examples Index 777
Photo Credits 783
Subject Index 785
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