Business Research: An Informal Guide / Edition 1

Business Research: An Informal Guide / Edition 1

by Paul R. Timm, Ralph Mapson
     
 

ISBN-10: 1560522496

ISBN-13: 9781560522492

Pub. Date: 03/28/1994

Publisher: Crisp Publications, Inc.

Focuses on primary research, and developing skills needed to find answers to business questions.

Overview

Focuses on primary research, and developing skills needed to find answers to business questions.

Product Details

ISBN-13:
9781560522492
Publisher:
Crisp Publications, Inc.
Publication date:
03/28/1994
Series:
Fifty-Minute Series Book Series
Edition description:
New Edition
Pages:
112
Product dimensions:
8.04(w) x 9.99(h) x 0.33(d)

Table of Contents

Chapter 1: Research Basics The Importance of Research The Nature and Scope of Business Research Ground Rules for the Business Researcher Chapter 2: Using a Research Model The Scientific Method A Basic Model for Primary Research Chapter 3: Observations Techniques Observation in Research Guidelines for Effective Observation Specific Observation Techniques Chapter 4: Surveys Understanding Surveys Preliminary Factors Necessary for Effective Surveys How to Get a Random Sample Questionnaire Design and Survey Administration Survey Applications in Business Research Chapter 5: Interview Techniques The Interview Process Interview Formats Chapter 6: Experiments and Tests Effective Tests and Experiments The Game Is to Control the Variables In Search of Validity and Reliability Appendix: A Sample Research Instrument Organizational Communication Questionnaire Survey

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