Business Research Sources / Edition 1

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Overview

Designed primarily as a resource book, this text is intended for use as either a supplement or a "stand alone" book in a variety of courses including Business Research Methods, Marketing Research, Business Communications, Introduction to Management, and Introduction to Business. The text is designed to help students as they learn how to do and engage in business research. Acting as a guidebook for students, the text answers the questions—what to look for, where to find it, how to use all of which are essential to completing good business research.
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Product Details

  • ISBN-13: 9780256230031
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 9/1/1998
  • Series: McGraw-Hill Series in Operations and DEC
  • Edition number: 1
  • Pages: 480
  • Product dimensions: 7.36 (w) x 9.09 (h) x 0.72 (d)

Table of Contents

Section I General Concepts About Business Reference Works
Chapter 1. Business Information + the American Library Association's Guide to Reference Books
Section II General Business Reference Sources
Chapter 2. Hoover's Handbooks + Gale Research Information Solutions
Chapter 3. Standard's and Poor's + Value Line Investment Survey
Chapter 4. RMA Statement Studies + Industry Norms and Key Business Ratios
Chapter 5. FASB Accounting Standards + The CPA Journal
Chapter 6. The Wall Street Journal + Barron's
Chapter 7. Occupational Outlook Handbook + Monthly Labor Review
Chapter 8. Harvard Business Review + California Management Review
Chapter 9. Who's Who in America + Who's Who in Finance and Industry
Chapter 10. MIT's Technology Review + Research-Technology Management
Chapter 11. Small Business Sourcebook + Source Book Franchise Opportunities
Chapter 12. Peterson's Guide to Four-Year Colleges + International Handbook of Universities (+GMAT and TOEFL Information)
(and more...)
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