Business Research Through Argument / Edition 1

Business Research Through Argument / Edition 1

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by Mike Metcalfe
     
 

This book suggests that business research, in the collection, analysis, and communication of evidence, will benefit from explicit acceptance of research as argumentation. Argumentation is the process of compiling an argument through selection and organization of the relevant evidence.
Recently, business research methods books have placed too much emphasis on

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Overview

This book suggests that business research, in the collection, analysis, and communication of evidence, will benefit from explicit acceptance of research as argumentation. Argumentation is the process of compiling an argument through selection and organization of the relevant evidence.
Recently, business research methods books have placed too much emphasis on the scientific method as brute empiricism, using only large sample statistical testing and demanding prediction through retesting old theories. Especially with regard to the study of human activity, there is now much evidence that there is not one special scientific method.
This book argues that all types of empirical data, including statistics and personal experiences, be accepted as data, but that it is essential that these observations be explained. This book will provide researchers and postgraduate business students with a strategy for conducting research that encourages thought, provides a way of critically perceiving previous research, as well as suggesting a logical structure for communicating their research.

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Product Details

ISBN-13:
9780792396161
Publisher:
Springer US
Publication date:
02/29/2008
Edition description:
1996
Pages:
152
Product dimensions:
9.21(w) x 6.14(h) x 0.44(d)

Table of Contents

Preface
Ch. 1Against Personal Objectivity1
Ch. 2People Ain't Molecules17
Ch. 3Argument39
Ch. 4Argument Structure71
Ch. 5Commentaries91
Ch. 6Evidence from Interviews119
Ch. 7Evidence from Questionnaires131
References145
Index152

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