Business Research Through Argument / Edition 1

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Overview

This book suggests that business research, in the collection, analysis, and communication of evidence, will benefit from explicit acceptance of research as argumentation. Argumentation is the process of compiling an argument through selection and organization of the relevant evidence.
Recently, business research methods books have placed too much emphasis on the scientific method as brute empiricism, using only large sample statistical testing and demanding prediction through retesting old theories. Especially with regard to the study of human activity, there is now much evidence that there is not one special scientific method.
This book argues that all types of empirical data, including statistics and personal experiences, be accepted as data, but that it is essential that these observations be explained. This book will provide researchers and postgraduate business students with a strategy for conducting research that encourages thought, provides a way of critically perceiving previous research, as well as suggesting a logical structure for communicating their research.

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Editorial Reviews

Booknews
Suggests that collection, analysis, and communication of evidence in business research can benefit from the acceptance of research in argumentation, with argumentation defined as the process of compiling an argument through selection and organization of the relevant evidence. Argues that all types of empirical data, including statistics and personal experiences, should be accepted, and provides a framework for conducting research, critically evaluating previous research, and communicating results of research. Of interest to researchers and postgraduate business students. Annotation c. Book News, Inc., Portland, OR (booknews.com)
From the Publisher
'Metcalfe's book is an excellent reference for those students having difficulty getting their research started. By orientating the researchers' mind to what they really want to say and how they are going to say it, Metcalfe provides them with the confidence to venture into such areas. In terms of recommending a research methods text to new researchers, Business Research Through Argument by Mike Metcalfe represents a very safe choice.'
Prometheus, 17:4 (1999)
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Product Details

  • ISBN-13: 9780792396161
  • Publisher: Springer US
  • Publication date: 2/29/2008
  • Edition description: 1995
  • Edition number: 1
  • Pages: 152
  • Product dimensions: 9.21 (w) x 6.14 (h) x 0.44 (d)

Table of Contents

Preface
Ch. 1 Against Personal Objectivity 1
Ch. 2 People Ain't Molecules 17
Ch. 3 Argument 39
Ch. 4 Argument Structure 71
Ch. 5 Commentaries 91
Ch. 6 Evidence from Interviews 119
Ch. 7 Evidence from Questionnaires 131
References 145
Index 152
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted August 6, 2002

    Review from Prometheus

    'Metcalfe's book is an excellent reference for those students having difficulty getting their research started...By orientating the researcher's mind to what tehy really want to say and how they are going to say it, Metcalfe provides them with the confidence to venture into such areas. In terms of recommending a research methods text to new researchers, Business Research Through Argumetn by Mike Metcalfe represents a very safe choice.'

    Was this review helpful? Yes  No   Report this review
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