Business / Edition 7

Business / Edition 7

by Ricky Griffin, Robert Ebert
     
 

ISBN-10: 0131006800

ISBN-13: 9780131006805

Pub. Date: 03/13/2003

Publisher: Pearson Education

This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments–economic, social, and political–re-shaping some

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Overview

This best-selling book provides readers with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation. This eighth edition focuses on the broad range of developments–economic, social, and political–re-shaping some long-established business practices. A five-part organization covers the contemporary business environment, the dynamics of managing, the principles of marketing, managing operations and information, and understanding financial issues. For individuals starting out - and continuing to compete - in the 21st century world of business.

Product Details

ISBN-13:
9780131006805
Publisher:
Pearson Education
Publication date:
03/13/2003
Edition description:
Older Edition
Pages:
736
Product dimensions:
8.60(w) x 10.90(h) x 1.30(d)

Table of Contents

Pt. 1Introducing the Contemporary Business World1
1Understanding the U.S. Business System3
2Setting Up Business in the United States25
3Recognizing Business Trends and Challenges49
4Conducting Business Ethically and Responsibly75
Pt. 2Organizing and Managing Business105
5Managing the Business Enterprise107
6Running the Small Business127
7Setting Business Goals and Strategies153
8Organizing the Business Enterprise177
Pt. 3Managing People in Organizations207
9Motivating, Satisfying, and Leading Employees209
10Managing Human Resources233
11Understanding Labor-Management Relations261
Pt. 4Managing Production and Information291
12Producing Goods293
13Producing Services321
14Managing Information with Computers347
15Understanding Accounting Issues375
Pt. 5Managing Marketing409
16Understanding Marketing Processes and Consumer Behavior411
17Developing and Pricing Products439
18Promoting Goods and Services467
19Distributing Goods and Services495
Pt. 6Introducing Financial Issues529
20Understanding Money and Banking531
21Managing the Firm's Finances559
22Understanding Securities Markets583
23Managing Risk and Insurance613
Pt. 7Recognizing Business Issues and Challenges651
24Understanding the Legal System and Business Law653
25Understanding International Business677
26Increasing Productivity and Quality703

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