Business / Edition 6

Business / Edition 6

1.0 1
by Ricky W. Griffin, Ronald J. Ebert
     
 

ISBN-10: 0130904635

ISBN-13: 9780130904638

Pub. Date: 03/02/2001

Publisher: Pearson Education

This best-selling book provides readers with a comprehensive overview of every aspect of business and the environment in which business prospers. Business, Sixth Edition, has captured the flavor and excitement of the new economy in all of its rapidly evolving practices. The new edition continues the book's user-friendly tradition and its commitment to relevant…  See more details below

Overview

This best-selling book provides readers with a comprehensive overview of every aspect of business and the environment in which business prospers. Business, Sixth Edition, has captured the flavor and excitement of the new economy in all of its rapidly evolving practices. The new edition continues the book's user-friendly tradition and its commitment to relevant material and hands-on learning. It also focuses on people in business and the decisions they make on a daily basis. The authors have taken this commitment to new levels in an effort to provide more personal—and, at the same time, more practical—access to people who do business by letting readers ask them questions about cutting-edge business issues and practices. Chapter topics include understanding the U.S. business system, understanding the global context of business, conducting business ethically and responsibly, managing and organizing the business enterprise, understanding entrepreneurship and small business, managing human resources, understanding labor & management relations, understanding principles of marketing, managing operations and information, and understanding financial issues. For anyone who wants to better understand the business environment and the people who populate it.

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Product Details

ISBN-13:
9780130904638
Publisher:
Pearson Education
Publication date:
03/02/2001
Edition description:
Older Edition
Pages:
720
Product dimensions:
8.12(w) x 11.58(h) x 1.25(d)

Table of Contents

Pt. 1Introducing the Contemporary Business World1
1Understanding the U.S. Business System3
2Setting Up Business in the United States25
3Recognizing Business Trends and Challenges49
4Conducting Business Ethically and Responsibly75
Pt. 2Organizing and Managing Business105
5Managing the Business Enterprise107
6Running the Small Business127
7Setting Business Goals and Strategies153
8Organizing the Business Enterprise177
Pt. 3Managing People in Organizations207
9Motivating, Satisfying, and Leading Employees209
10Managing Human Resources233
11Understanding Labor-Management Relations261
Pt. 4Managing Production and Information291
12Producing Goods293
13Producing Services321
14Managing Information with Computers347
15Understanding Accounting Issues375
Pt. 5Managing Marketing409
16Understanding Marketing Processes and Consumer Behavior411
17Developing and Pricing Products439
18Promoting Goods and Services467
19Distributing Goods and Services495
Pt. 6Introducing Financial Issues529
20Understanding Money and Banking531
21Managing the Firm's Finances559
22Understanding Securities Markets583
23Managing Risk and Insurance613
Pt. 7Recognizing Business Issues and Challenges651
24Understanding the Legal System and Business Law653
25Understanding International Business677
26Increasing Productivity and Quality703

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