Business, Society and Politics: Multinationals in Emerging Markets by Ulf Elg 2nd, Hardcover | Barnes & Noble
Business, Society and Politics: Multinationals in Emerging Markets

Business, Society and Politics: Multinationals in Emerging Markets

by Ulf Elg 2nd
     
 
This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards

Overview

This volume looks at interaction between business firms and socio-political actors in emerging markets - and how this relationship can be managed - and deals with the interconnection between the socio-political organizations in emerging markets and MNCs. Inferring to different business perspectives, the volume includes papers studying firms' strategic actions towards socio-political organizations, i.e. the interplay with socio-political actors and how this affects firms' competitive advantage in a particular market. The book discusses this in relation to a number of critical strategic areas such as brand building, market orientation and CSR. It also offers a number of practical illustrations from empirical studies from different markets. In this volume different authors contribute chapters focusing on diverse empirical and theoretical aspects covering the impact of socio-political environments on the success of international firms.

Product Details

ISBN-13:
9781780529905
Publisher:
Emerald Group Publishing Limited
Publication date:
12/25/2012
Series:
International Business and Management Series
Pages:
450

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