Business Solutions on Demand: Transform the Business to Deliver Real Customer Value

Business Solutions on Demand: Transform the Business to Deliver Real Customer Value

by Mark Vincent Cerasale, Merlin Stone
     
 

ISBN-10: 0749441720

ISBN-13: 9780749441722

Pub. Date: 03/28/2004

Publisher: Kogan Page, Ltd.

* Based on both IBM's own unique business transformation and those it has helped its clients to achieve  See more details below

Overview

* Based on both IBM's own unique business transformation and those it has helped its clients to achieve

Product Details

ISBN-13:
9780749441722
Publisher:
Kogan Page, Ltd.
Publication date:
03/28/2004
Edition description:
New Edition
Pages:
278
Product dimensions:
6.34(w) x 9.34(h) x 1.14(d)

Related Subjects

Table of Contents

Author profiles
List of contributors
Foreword
Acknowledgements
1Business strategy and transformation1
2Transformation in food retailing22
3The low-cost business model38
4The solutions business model55
5Transformation in the information technology industry73
6Industries transforming93
7Business innovation112
8The business innovator131
9Solution creation and delivery141
10The customer relationship manager162
11Solution marketing171
12The industry marketing manager195
13Knowledge management202
14The knowledge manager226
15Business design235
16Change management258
Index275

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