The Business Start-up Kit: Everything You Need to Know About Starting and Growing Your Own Business

Overview

Everything you need to know about starting and growing your own business, from USAToday.com's small business columnist, Steven D. Strauss.

Entrepreneurship has many potential rewards, and also carries unique challenges. Learn what works and what doesn't, along with scores of tips and hints in an easy-to-read compendium from one of the nation's foremost authorities on small business.

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Overview

Everything you need to know about starting and growing your own business, from USAToday.com's small business columnist, Steven D. Strauss.

Entrepreneurship has many potential rewards, and also carries unique challenges. Learn what works and what doesn't, along with scores of tips and hints in an easy-to-read compendium from one of the nation's foremost authorities on small business.

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Product Details

  • ISBN-13: 9780793160273
  • Publisher: Kaplan Publishing
  • Publication date: 12/12/2002
  • Edition description: New Edition
  • Pages: 288
  • Product dimensions: 7.25 (w) x 9.00 (h) x 0.69 (d)

Meet the Author

Steven D. Strauss is one of the world’s leading experts on entrepreneurship. A lawyer, public speaker, and author of The Big Idea, The Unofficial Guide to Starting a Home-Based Business, and the Ask a Lawyer series. Steve’s “Ask an Expert” column is the most highly syndicated business column on the Internet, being seen weekly at USAToday.com, AT&T Small Business.com, workz.com, BizLand.com, and Staples.com, among others. Steve has spoken around the world about entrepreneurship, including at the United Nations, and he has been on CNN, CNBC, MSNBC, The O’Reilly Factor, and many other television and radio shows. You can contact him or sign up today for his free newsletter, Small Business Success Secrets! at his business Web site www.MrAllBiz.com.

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Table of Contents

Preface
Pt. I Business Overview: A broad overview of business in general and some ideas about what type of business might be best for you
1 Business Overview 3
2 The Home-Based Business Advantage 19
3 Buying Franchises and Other Businesses 31
4 Preparation, Production, and Distribution 51
Pt. II Getting Started: Begin to put the first pieces of the successful business puzzle together
5 Planning Your Business 63
6 Choosing Great Names and Locations 79
7 Licenses, Permits, and Business Formation 93
8 Outfitting the Office 103
9 Show Me the Money 111
Pt. III Opening Up Shop: Everything you need to know to get started - in plain English
10 Creating a Great Image 125
11 Let the Numbers Do the Talking 135
12 Law, Taxes, and Insurance 145
Pt. IV Business on a Shoestring: How to start and run a business without spending a lot of money
13 Bootstrap Financing 161
14 Setting Up Shop at Bargain Prices 173
15 Growing Your Business without Big Bucks 183
Pt. V Growing Your Business: Proven advertising and marketing strategies
16 Successful Advertising Strategies 197
17 Successful Marketing Strategies 207
18 Caring for Customers and Employees 219
Pt. VI Success Strategies: Secrets of Success
19 Business Jujitsu 235
20 Business Success Secrets 247
References 259
Index 265
About the Author
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