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Business Storytelling For Dummies

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Overview

Use storytelling to influence people and move them to action

Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business ...

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Overview

Use storytelling to influence people and move them to action

Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this—and more. Pre-order your copy today through Amazon!

Discover:

  • Expert advice with real-world examples
  • Proven case studies, tips, and templates
  • How to get results by capturing, crafting, telling stories, and more
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Product Details

  • ISBN-13: 9781118661215
  • Publisher: Wiley
  • Publication date: 12/9/2013
  • Series: For Dummies Series
  • Edition number: 1
  • Pages: 384
  • Sales rank: 574,782
  • Product dimensions: 7.20 (w) x 9.10 (h) x 1.00 (d)

Meet the Author

Karen Dietz, PhD, is a 25-year veteran in business storytelling consulting, training, and leadership, and organizational development. Lori L. Silverman offers business storytelling training, keynotes, and consulting. For 26 years, she's advised enterprises on strategic planning and organizational change.

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Table of Contents

Introduction 1

Part I: Getting Started with Business Storytelling 7

Chapter 1: The Scoop on Business Storytelling 9

Chapter 2: The Why, What, How, and Who of Business Storytelling 19

Chapter 3: What Makes a Story a Story 29

Chapter 4: Stories to Have in Your Hip Pocket 51

Chapter 5: Listening: Hearing What Others Have to Say and Capturing It 77

Part II: Moving People to Action: Creating Compelling Stories 97

Chapter 6: Crafting a Story 99

Chapter 7: Polishing a Story: Structure and Embellishments 119

Chapter 8: What to Do About Data 141

Chapter 9: Expanding and Contracting Your Story 159

Part III: Sharing Stories for Maximum Value 177

Chapter 10: Getting Comfortable Telling Stories 179

Chapter 11: Chapter 11: Moving Stories into Multiple Media 197

Chapter 12: Incorporate Story in Your Organization 213

Part IV: Tailoring Storytelling to Special Circumstances 233

Chapter 13: Storytelling to Fund Your Passion 235

Chapter 14: Storytelling in Marketing 255

Chapter 15: Selling With Stories 275

Chapter 16: Using Stories to Spark Change 295

Part V: The Part of Tens 315

Chapter 17: Ten Things You Should Never, Ever Do 317

Chapter 18: Ten Storytelling Tips for Speakers 323

Chapter 19: Ten (or so) Ways to Measure the Results of a Story Project 331

Appendix: Real-Life Stories and a Template 335

Index 355

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Customer Reviews

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  • Posted April 23, 2014

    Business Storytelling for Dummies is a great, information packed

    Business Storytelling for Dummies is a great, information packed tool for improving your writing for work or business. The authors aim to help you improve the writing skills you use in business, both by showing usable writing steps and showing how smart, targeted writing can create a true difference in work quality, productivity, and so much more. I liked that it had a lot of great writing advice, but what makes it so accessible and usable is that the authors always tie it back to writing for business. They show what you need to focus on when writing to make an impact and get results. I liked that they gave so many ideas as well as examples in order to help you choose what kind of writing you need for your situation, whether it’s working on an email to your employees, writing for a small business’ website, creating a presentation, etc. With this book, I think anyone can understand how to strategically and thoughtfully approach storytelling for your job or business.

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  • Anonymous

    Posted April 21, 2014

    I thought this text had an amazing amount of information and adv

    I thought this text had an amazing amount of information and advice on improving your writing. I liked that there was so much information on a variety of kinds of writing, all that can be found in business. That meant that I could find what was relevant for me at the moment, but also know that this text will be useful for me in the future for different projects. I also like that this book helped me to understand the purpose of my writing, and what I can accomplish with a presentation if I approach storytelling with a focus on what I need to really convey and what my end goal is.

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