Business Storytelling For Dummies

Business Storytelling For Dummies

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by Karen Dietz, Lori L. Silverman
     
 

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Learn to:

  • Translate data, facts, and figures into rich, captivating messages
  • Harness the power of good storytelling to influence and motivate employees
  • Effectively convey messages to buyers and funders
  • Connect with your audience and drive your business to new heights

Use storytelling to influence people and move

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Overview

Learn to:

  • Translate data, facts, and figures into rich, captivating messages
  • Harness the power of good storytelling to influence and motivate employees
  • Effectively convey messages to buyers and funders
  • Connect with your audience and drive your business to new heights

Use storytelling to influence people and move them to action

Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies empowers you to do this — and more. Learn how to harness the power of a good story to influence prospects, customers, colleagues, team members, sponsors, and funders. Use stories to tap into their imaginations and translate sterile facts and stagnant case studies into exciting concepts they can identify with.

  • Get started with business storytelling — discover why organizations across a variety of industries have embraced storytelling, why it works, and what it can do for you
  • Create compelling stories — use tried-and-true methods for crafting compelling stories that engage listeners and quickly shift people into action
  • Share your story — get the practical ins-and-outs of story sharing, best practices for telling stories, different media to use, and how to keep stories fresh and alive
  • Bring story into your work — dig into the nuts and bolts of the most popular and requested applications of stories in business, complete with how-to steps, templates, and examples

Open the book and find:

  • The why, what, how, and who of business storytelling
  • What makes a good story
  • How to craft the core of a story
  • When to embellish a story to give it impact
  • Tips for being a good listener
  • Ways to sell with stories
  • How to create storied marketing materials
  • Storytelling tips for speakers
  • Ten ways to measure the results of a story initiative

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Product Details

ISBN-13:
9781118661215
Publisher:
Wiley
Publication date:
12/09/2013
Series:
For Dummies Series
Pages:
384
Sales rank:
377,633
Product dimensions:
7.20(w) x 9.10(h) x 1.00(d)

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