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Business Strategy: An Introduction / Edition 3
     

Business Strategy: An Introduction / Edition 3

by David Campbell
 

ISBN-10: 023021858X

ISBN-13: 9780230218581

Pub. Date: 05/10/2011

Publisher: Palgrave Macmillan

Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject. 

Overview

Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject. 

Product Details

ISBN-13:
9780230218581
Publisher:
Palgrave Macmillan
Publication date:
05/10/2011
Edition description:
Third Edition
Pages:
392
Product dimensions:
7.40(w) x 9.60(h) x 0.60(d)

Related Subjects

Table of Contents

PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS
Chapter 1: Strategy and strategic management

PART 2: INTERNAL ANALYSIS
Chapter 2: The business organisation: competences and activities
Chapter 3: Human resources and culture
Chapter 4: Financial analysis and performance indcators
Chapter 5: Products and markets

PART 3: EXTERNAL ANALYSIS
Chapter 6: Analysis of the macroenvironment
Chapter 7: Analysis of the competitive environment
Chapter 8: Competitive advantage: strategies, knowledge and core competences

PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT
Chapter 9: Evaluation and selection of strategies
Chapter 10: Strategic implementation
Chapter 11: Strategic development: direction and mechanisms
Chapter 12: Quality, operations, performance and benchmarking
Chapter 13: International and global strategies

Chapter 14: Social responsibility and business ethics
Chapter 15: Strategic management: present and future trends

Glossary of key terms
Index

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