Business Strategy: An Introduction / Edition 3

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Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject. 

A pertinent and accessible textbook for undergraduate business students, who have very little or no knowledge of this subject area. Straightforward terminology has been used to explain complex issues and concepts. The exploration of the concepts reflects the most recent research in strategic management. Comprehensive coverage of topics includes current debates on ethics and resource-based strategy.

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Editorial Reviews

A textbook for undergraduate business students who are new to the subject. Three authors (all strategic management, U. of Northumbria-Newcastle) use straightforward terminology to explain issues and concepts. They present many examples and case studies, including longer case studies in the back that are suitable for seminar and assignment work; among them are the Gulf War of 1990- 91. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780230218581
  • Publisher: Palgrave Macmillan
  • Publication date: 5/10/2011
  • Edition description: Third Edition
  • Edition number: 3
  • Pages: 448
  • Product dimensions: 7.40 (w) x 9.60 (h) x 0.60 (d)

Meet the Author

DAVID CAMPBELL is senior lecturer in accounting and business ethics at Newcastle University Business School, UK. He is examiner for the ACCA professional paper P1 and is an external examiner at the University of Northampton and at the UHI Millennium Institure in Inverness. David is on the editorial boards of 'Accounting Forum' and 'Business Ethics: A European Review'.

PROFESSOR DAVID EDGAR is Head of Strategy, Innovation and Enterprise at Glasgow Caledonian University. He is currently external examiner for the MBA at the Newcastle University Business School, and for undergraduate programmes at Leeds University. David is on the editorial board of four journals, and regularly reviews for a further seven.

PROFESSOR GEORGE STONEHOUSE is Dean of Napier University Business School (NUBS), having previously been Associate Dean and Professor of International Strategic Management at Newcastle Business School. He has wide international experience in both business and academia and is Professor of International Strategic Management at NUBS, an Honorary Professor of the State University of Management, Moscow, Russia, and Visiting Professor at the University of International Business and Economics Beijing, University of Wuhan, Qingdao University and University of Zhengzhou, Peoples Republic of China.

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Table of Contents

Chapter 1: Strategy and strategic management

Chapter 2: The business organisation: competences and activities
Chapter 3: Human resources and culture
Chapter 4: Financial analysis and performance indcators
Chapter 5: Products and markets

Chapter 6: Analysis of the macroenvironment
Chapter 7: Analysis of the competitive environment
Chapter 8: Competitive advantage: strategies, knowledge and core competences

Chapter 9: Evaluation and selection of strategies
Chapter 10: Strategic implementation
Chapter 11: Strategic development: direction and mechanisms
Chapter 12: Quality, operations, performance and benchmarking
Chapter 13: International and global strategies

Chapter 14: Social responsibility and business ethics
Chapter 15: Strategic management: present and future trends

Glossary of key terms

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