Business Strategy

Overview

Powerful new forces are reshaping the business world and the role of the manager in making effective strategic choices is increasingly demanding. This book shows today's manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. It evaluates the tools, tactics, and techniques for making profit-boosting decisions. Moreover, it contains insights into effective strategic decisions—what worked and why, what failed and why.

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2003-10-29 Hardcover New NEW. First edition. NO remainder markings. A brand new book perfect inside and out. In a nice dj as well.

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Overview

Powerful new forces are reshaping the business world and the role of the manager in making effective strategic choices is increasingly demanding. This book shows today's manager how to create and sustain a dynamic, profitable business with techniques to support effective decisions. It evaluates the tools, tactics, and techniques for making profit-boosting decisions. Moreover, it contains insights into effective strategic decisions—what worked and why, what failed and why.

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Product Details

  • ISBN-13: 9781861974594
  • Publisher: Bloomberg Press
  • Publication date: 10/29/2003
  • Series: Economist Series
  • Pages: 246
  • Product dimensions: 5.72 (w) x 8.86 (h) x 0.98 (d)

Meet the Author

Jeremy Kourdi is a business consultant and author of seven books on management. He has worked with several high-profile organizations, including The Economist, the Chartered Institute of Management, HSBC, and London Business School.

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Table of Contents

Introduction 1
Pt. 1 The forces at work 3
1 Social, cultural and commercial forces 5
2 Ideas at work 28
3 Pitfalls 50
4 Rational or intuitive? Framework for decision-making 66
Pt. 2 Making it happen: concepts and tools for strategic decision-making 77
5 Making strategic decisions 79
6 Scenario thinking 103
7 Strategies for growth 111
8 Competitive strategy 128
9 Customer focus 139
10 Knowledge and information 153
11 Managing finance and risk 165
12 Sales, marketing and brand management decisions 186
13 Leadership 214
Notes and references 227
Index 232
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  • Anonymous

    Posted December 14, 2007

    A reviewer

    In this book, Jeremy Kourdi and the Economist survey the material you might cover in an M.B.A. course on corporate strategy. The book's 13 chapters are grouped into two parts. The first section, ¿The forces at work,¿ illustrates the factors working on your business that affect its ability to function, grow and compete. The second part, ¿Making it happen: concepts and tools for strategic decision-making,¿ shows you how to use various analytical tools to help your company. The range of topics is broad, so the text is concise of necessity. The downside is that the treatment of each topic is not particularly deep, though it is solid. If this alerts you to a subject of particular interest, you may have to seek greater depth and innovation elsewhere. Still, the information here will help you think about your processes and methods. We say you can rely on this accurate and well-organized compendium.

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