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Business Stripped Bare: Adventures of a Global Entrepreneur

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Overview

The biggest business publication of 2009 — Branson's business secrets now in paperback.

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than ...

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Overview

The biggest business publication of 2009 — Branson's business secrets now in paperback.

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors.

Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, Business Stripped Bare is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.

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Editorial Reviews

From the Publisher
"A timely book on business."
Daily Mail

"An interesting read."
— The Economist

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Product Details

  • ISBN-13: 9780753515037
  • Publisher: Random House UK
  • Publication date: 4/6/2010
  • Pages: 384
  • Product dimensions: 5.16 (w) x 7.72 (h) x 1.02 (d)

Meet the Author

SIR RICHARD BRANSON is a hugely successful international entrepreneur, adventurer and icon, and is chairman of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He lives on Necker Island in the British Virgin Islands and is married with two grown-up children.

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Table of Contents

Introduction 1

People: Find Good People - Set Them Free 13

Brand: Flying the Flag 41

Delivery: Special Delivery 95

Learning from Mistakes and Setbacks: Damage Report 169

Innovation: A Driver for Business 215

Entrepreneurs and Leadership: Holding on and Letting Go 253

Social Responsibility: Just Business 287

Epilogue: Success 323

Index 331

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Customer Reviews

Average Rating 3
( 8 )
Rating Distribution

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(1)

4 Star

(4)

3 Star

(0)

2 Star

(1)

1 Star

(2)

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Sort by: Showing all of 8 Customer Reviews
  • Anonymous

    Posted September 28, 2013

    Kato

    Sorry I fell asleep.

    Was this review helpful? Yes  No   Report this review
  • Posted July 13, 2012

    Although Richard Branson gives good descriptors of how a success

    Although Richard Branson gives good descriptors of how a successful entrepreneur should think, he does use a lot od self-promotion and company (Virgin group) promotion in this book.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted January 7, 2012

    Not for me

    I was hoping to get some ideas of innovative strategies to try for our business but found there was not enough substance to the stories told to uncover them. I realize this is not an "instructional" book but unfortunately I found it more boastful than inspiring. Details of success were sparse and merely illustrated by business stats (profit, number of employees, etc.) which seems to fly in exact opposition to the focus on "doing what you care about" and the focus on customers. I'm sure having a conversation with Mr. Branson would be illuminating but the book was of no value to me - not even as entertainment.

    0 out of 1 people found this review helpful.

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  • Anonymous

    Posted May 4, 2009

    I Also Recommend:

    Intriging Master of Business

    Richard Branson has lived a storybook life, as far I am conscerned. He detail many of his business exploits and gives perspective on how any manager can apply these interresting stratigies to their business. This book is great as a follow up to Loosing my Virginity, that relates his business objectives and gives insight to entrepanures for their business. Most enjoyable and an easy read.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted February 13, 2009

    No text was provided for this review.

  • Anonymous

    Posted November 27, 2009

    No text was provided for this review.

  • Anonymous

    Posted July 28, 2011

    No text was provided for this review.

  • Anonymous

    Posted February 19, 2009

    No text was provided for this review.

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