Business Stripped Bare: Adventures of a Global Entrepreneur

by Richard Branson

Overview

"The brave may not live forever-but the cautious do not live at all!" -Sir Richard Branson

Richard Branson is an iconic entrepreneur and the founder of Virgin Airways, Virgin Records, and many other Virgin businesses around the world. Now he shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant, and audacious deals. Combining invaluable advice with remarkable, and candid stories of Virgin's greatest achievements, as well as some of its setbacks, this is a dynamic, inspirational, and truly original guide.

Whether you are an executive, an entrepreneur, or are just starting out, Branson strips business down to show how you can succeed and make a difference.

Product Details

ISBN-13:	9781591844068
Publisher:	Penguin Publishing Group
Publication date:	04/26/2011
Pages:	368
Product dimensions:	5.50(w) x 8.40(h) x 1.10(d)
Age Range:	18 Years

About the Author

Richard Branson, the founder and chairman of the Virgin Group, was born in 1950 and started his first business, a magazine called Student, when he was sixteen. Virgin began in 1970 as a mail-order record company and has since expanded into over a hundred businesses in areas as diverse as travel, entertainment, retailing, media, financial services, and publishing. He lives in London and Oxfordshire with his wife, Joan, and their children, Holly and Sam.

Table of Contents

Acknowledgments xi

Introduction 1

People: Find Good People-Set Them Free 13

Brand: Flying the Flag 41

Delivery: Special Delivery 95

Learning from Mistakes and Setbacks: Damage Report 169

Innovation: A Driver for Business 215

Entrepreneurs and Leadership: Holding on and Letting Go 253

Social Responsibility: Just Business 287

Epilogue: Success 323

Afterword 329

Index 341

Editorial Reviews

"A timely book on business."
— Daily Mail

"An interesting read."
— The Economist

From the Publisher

As a global entrepreneur and a frank and insightful mentor, Richard Branson has an unwavering belief in his instincts—which are practical, gutsy, and good intentioned. With an eye for the smallest detail, Branson transformed his early bohemian and humanitarian ideals into guidelines for his mega-successful Virgin brand, which includes Virgin Airlines and Virgin Records. Adrian Mulraney's delivery suits Branson's charismatic and maverick approach to business and his candid insights into his 40 years of successes and failures. Open and honest, Branson isn't hesitant to reveal all, and Mulraney recounts anecdotes about such topics as life on a private island; renovations of an island just for employee R&R; and collaborations with powerful leaders, rock stars, and the most humble of entrepreneurs. This is a fascinating listen. B.J.P. © AudioFile 2010, Portland, Maine

MAY 2010 - AudioFile