Business the Rupert Murdoch Way: 10 Secrets of the World's Greatest Deal Maker

Overview

Business the Rupert Murdoch Way takes you into the mind of the famous media mogul - and to the heart of his phenomenal success. Fascinating and instructive, this book reveals the key business strategies and fundamental philosophies of a communications kingpin that so many people love to hate. Business the Rupert Murdoch Way gives you the opportunity to learn tricks-of-the-trade from the ultimate deal-maker.
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Overview

Business the Rupert Murdoch Way takes you into the mind of the famous media mogul - and to the heart of his phenomenal success. Fascinating and instructive, this book reveals the key business strategies and fundamental philosophies of a communications kingpin that so many people love to hate. Business the Rupert Murdoch Way gives you the opportunity to learn tricks-of-the-trade from the ultimate deal-maker.
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Editorial Reviews

Library Journal
Is there anything new to say about the four high-profile corporate executives featured in this series? The work of Dearlove and Crainer, two British business writers, suggests that there is not. Their texts consist of quotes from previous books and articles held together by statements that appear to have little to legitimize them. The authors give no indication of the source of their opinions, facts, and speculation. For each executive, there are ten "secrets" on which the analysis of his management style is based. Although the other three executives are referred to in each book, there is no attempt at comparative analysis. For example, for Murdoch, ruthlessness is cited as a secret of success, with the belief that "nice guys finish second." But Branson's common touch with customers and staff alike is the key to his popularity and success. Go figure. The quality of the writing is uneven and frequently repetitious, but there is an easygoing approach that makes all four books appealing for a quick read. Undergraduate term-paper writers and casual readers who have heard these names may appreciate the one-stop biography/management style content. Graduate students, businesspeople, and other specialists will pass on these books in search of more solid content.--Susan DiMattia, "Library Journal" Copyright 1999 Cahners Business Information.
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Product Details

  • ISBN-13: 9780814470343
  • Publisher: AMACOM
  • Publication date: 5/1/1999
  • Series: Business Way Series
  • Pages: 154
  • Product dimensions: 5.96 (w) x 8.94 (h) x 0.55 (d)

Table of Contents

Preface
The Life and Times of Rupert Murdoch 1
1 Go with the Flow 25
2 Goodbye, Mr. Nice Guy 35
3 Place Your Bets 47
4 Lead from the Front 63
5 King of the Nitty-Gritty 75
6 DNA Marketing 85
7 Speed Freaks 95
8 Think Tomorrow Today 107
9 Ambition Never Dies 119
10 Drive the Company 129
How to Succeed Like Rupert Murdoch 141
Will News Corp Survive? 145
Further Reading 149
Index 151
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Reading Group Guide

Other Business Way books include:
  • Business the Bill Gates Way (0-8144-7036-X)
  • Business the Jack Welch Way (0-8144-7033-5) Business the Richard Branson Way (0-8144-7035-1)
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