Business @ the Speed of Stupid: How to Avoid Technology Disasters in Business

Overview

Business @ the Speed of Stupid brings to light many of the myths that stymie unwary investors, entrepreneurs, and managers who are seeking to turn a profit in the digital economy. It highlights why smart entrepreneurs buy into dim-witted business beliefs and exposes the "big lies" that have crippled so many companies. With ultimate know-how, verve, and humor, Dan Burke and Alan Morrison reveal why brilliant engineers don't always make brilliant business leaders, how innovation is far less important than customers...

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Overview

Business @ the Speed of Stupid brings to light many of the myths that stymie unwary investors, entrepreneurs, and managers who are seeking to turn a profit in the digital economy. It highlights why smart entrepreneurs buy into dim-witted business beliefs and exposes the "big lies" that have crippled so many companies. With ultimate know-how, verve, and humor, Dan Burke and Alan Morrison reveal why brilliant engineers don't always make brilliant business leaders, how innovation is far less important than customers and quality, and that, yes, you do need to be profitable to survive on the Web. Bringing realism and experience to the table to counteract the lingering technology industry hype, Business @ the Speed of Stupid explains how to survive and profit in the next phase of our technology-driven economy.

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Editorial Reviews

Booklist
This is a thought-provoking book that teaches the reader how to think about the utilization of technology—a twenty-first-century necessity for managers in all industries.
ColoradoBiz
Dan Burke and Alan Morrison's description of Corporate America's implementation of technology in 'Business @ the Speed of Stupid' is dead on.
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Product Details

  • ISBN-13: 9780738207681
  • Publisher: Basic Books
  • Publication date: 11/1/2002
  • Edition description: REPRINT
  • Pages: 256
  • Product dimensions: 6.28 (w) x 8.80 (h) x 0.74 (d)

Meet the Author

Dan Burke is the Vice President of Operations and Organizational Development at IQdestinations.com, a leading IT training company. He has consulted for companies such as Microsoft, JDEdwards, and IBM. Alan Morrison is a Director at Immedient, a full-service technology consultant. Both authors live in the Denver area. Dan Burke is the Vice President of Operations and Organizational Development at IQdestinations.com, a leading IT training company. He has consulted for companies such as Microsoft, JDEdwards, and IBM. Alan Morrison is a Director at Immedient, a full-service technology consultant. Both authors live in the Denver area.

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