Business-To-Business Direct Marketing / Edition 2by Robert W Bly
Pub. Date: 04/11/1998
Publisher: McGraw-Hill Companies, The
Loaded with realworld examples of how the pros consistently increase response and generate more and better leads, Business to Business Direct Marketing gives you the/i>/b>/i>
Business to Business Direct Marketing is the only book that discloses how to profit from the most important weapon in the business-to-business marketer's arsenal: direct marketing.
Loaded with realworld examples of how the pros consistently increase response and generate more and better leads, Business to Business Direct Marketing gives you the guidance to create and develop narketing communications that win every time. Veteran business marketer Bob Bly unlocks the secrets behind the seven key strategies and tactics of busines-to-direct marketing. He takes the reader step-by-step through the different types of communications and media at the marketer's disposal.
Bly shows you how to:
- Cut through the hype and get real benefits from marketing in the newer electronic media, including the World Wide Web.
- Increase the pulling power of every print ad.
- Get more inquiries and orders from every ad.
- Make your direct mail response rates soar.
- Boost response from sales brochures.
- Maximize orders from business catalogs.
- Create hard and soft offers that sell more.
- Profit from postcard decks.
- Use press releases and feature articles as direct response tools.
- Generate leads from speeches and seminars.
- Create inquiry fulfillment packages that close more sales.
- McGraw-Hill Companies, The
- Publication date:
- Edition description:
- Product dimensions:
- 0.85(w) x 9.25(h) x 7.50(d)
Table of ContentsPart I: Fundamentals of Effective Business-to-Business Direct Marketing
Strategic Differences Between Business-to-Business and Consumer Marketing
Tactical Differences Between Business-to-Business and Consumer Direct Marketing
Applying Direct Response Techniques to Business-to-Business Marketing
Part II: Business-to-Business Direct Marketing Tasks
Speeches, Presentations, and Seminars
Business-to Business Marketing on the World Wide Web
Electronic and Audiovisual Media
and post it to your social network
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