Business-to-Business Internet Marketing

Business-to-Business Internet Marketing

by Barry D. Silverstein
     
 

Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven…  See more details below

Overview

Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Internet use statistics.

Author Biography: Barry Silverstein is the CEO of Directech/eMerge, a business-to-business direct and e-marketing agency, and the author of Internet Marketing Success for Information Technology Companies and Direct Marketing Lessons You Shouldn't Have Learned the Hard Way. He lives in Acton, Massachusetts.

Product Details

ISBN-13:
9781885068729
Publisher:
Maximum Press
Publication date:
12/28/2001
Edition description:
4TH
Pages:
432
Product dimensions:
8.90(w) x 6.90(h) x 0.90(d)

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