Business to Business Internet Marketing: 5 Proven Strategies for Increasing Profits Through Internet Direct Marketing

Overview

This book shows you how to effectively apply proven direct marketing principles to the new world of Business-to-Business Internet marketing - today's fastest growing segment of online commerce. This practical yet forward-thinking blueprint for success is packed with examples and real-world advice. You'll learn - step by step - five proven strategies for increasing profits by direct marketing to businesses over the internet. Included with the book is a User ID and password necessary for accessing the companion Web...
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Overview

This book shows you how to effectively apply proven direct marketing principles to the new world of Business-to-Business Internet marketing - today's fastest growing segment of online commerce. This practical yet forward-thinking blueprint for success is packed with examples and real-world advice. You'll learn - step by step - five proven strategies for increasing profits by direct marketing to businesses over the internet. Included with the book is a User ID and password necessary for accessing the companion Web site which provides up-to-the-minute internet marketing news, updates to the book, expanded information, and other helpful online marketing resources. This book/Web site combination is unbeatable!
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Product Details

  • ISBN-13: 9781885068354
  • Publisher: Maximum Press
  • Publication date: 8/1/1998
  • Edition number: 1
  • Pages: 250
  • Product dimensions: 7.03 (w) x 9.00 (h) x 1.08 (d)

Table of Contents

About This Book
Introduction
Ch. 1 Business-to-Business Direct Marketing - A Crash Course 1
Ch. 2 The Internet Changes Everything 75
Ch. 3 Generating and Qualifying Leads with the Internet 125
Ch. 4 Using Internet Events to Promote Products and Services 192
Ch. 5 Executing Instant Fulfillment on the Internet 226
Ch. 6 Generating Orders Through the Internet 263
Ch. 7 Enhancing Customer Relationships with the Internet 294
Ch. 8 Integrate and Escalate - How to Make Internet Marketing Work for You 325
Appendix A: Other Resources 356
Appendix B: Glossary 369
Appendix C A Return on Investment Guide 376
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