Business to Business Internet Marketing: 5 Proven Strategies for Increasing Profits Through Internet Direct Marketing

Business to Business Internet Marketing: 5 Proven Strategies for Increasing Profits Through Internet Direct Marketing

by Barry Silverstein, Jeffrey P. Papows
     
 
Here are strategies and tactics on how to enhance integrating the Internet with traditional direct marketing tactics. It also shows how marketers can take full advantage of this new, more powerful form of interactive marketing. Specific examples and case studies illustrate the concepts.

Overview

Here are strategies and tactics on how to enhance integrating the Internet with traditional direct marketing tactics. It also shows how marketers can take full advantage of this new, more powerful form of interactive marketing. Specific examples and case studies illustrate the concepts.

Product Details

ISBN-13:
9781885068354
Publisher:
Maximum Press
Publication date:
08/01/1998
Pages:
250
Product dimensions:
7.03(w) x 9.00(h) x 1.08(d)

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