Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing / Edition 5

Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing / Edition 5

by Susan K. Jones
     
 

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references,

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Overview

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.

Product Details

ISBN-13:
9781931644693
Publisher:
Maximum Press
Publication date:
11/01/2008
Edition description:
New Edition
Pages:
400
Product dimensions:
7.50(w) x 9.10(h) x 1.00(d)

Meet the Author

Susan Jones is a professor of marketing at Ferris State University. She is the author of Creative Strategy in Direct and Interactive Marketing, Marketing Convergence, and Readings and Cases in Integrated Marketing Communications. She lives in East Grand Rapids, Michigan.

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