Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing / Edition 5

Business-to-Business Internet Marketing: Seven Proven Strategies for Increasing Profits through Internet Direct Marketing / Edition 5

by Susan K. Jones
     
 

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references,

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Overview

Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the companion website for regularly updated news, links, and additional resources.

Product Details

ISBN-13:
9781931644693
Publisher:
Maximum Press
Publication date:
11/01/2008
Edition description:
New Edition
Pages:
400
Product dimensions:
7.50(w) x 9.10(h) x 1.00(d)

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