Business to Business Marketing: Creating a Community of Customersby Victor L. Hunter, David Tietyen
Provides a model for doing bus. in the new customer (cust.)-focused environ. & practical guidance for implement. profitable, cust.-driven marketing prog. Helps you to: identify & measure the key econ. of cust. retention; develop an integrated approach to maximizing the value of every cust. contact; assess cust. needs & match them with your org. core compet.; eval. & coord. the elements of your commun. prog.; create a cust. community center that builds on a set of shared values & needs; retain & cultivate your best cust.; acquire new bus. & new cust. more cost effectively; & link internal & external communities in a profitable chain of bus. relation. Illus.
- DIANE Publishing Company
- Publication date:
Most Helpful Customer Reviews
See all customer reviews