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Business to Business Marketing: Creating a Community of Customers
     

Business to Business Marketing: Creating a Community of Customers

by Victor L. Hunter, David Tietyen
 
Provides a model for doing bus. in the new customer (cust.)-focused environ. & practical guidance for implement. profitable, cust.-driven marketing prog. Helps you to: identify & measure the key econ. of cust. retention; develop an integrated approach to maximizing the value of every cust. contact; assess cust. needs & match them with your org. core compet.; eval

Overview

Provides a model for doing bus. in the new customer (cust.)-focused environ. & practical guidance for implement. profitable, cust.-driven marketing prog. Helps you to: identify & measure the key econ. of cust. retention; develop an integrated approach to maximizing the value of every cust. contact; assess cust. needs & match them with your org. core compet.; eval. & coord. the elements of your commun. prog.; create a cust. community center that builds on a set of shared values & needs; retain & cultivate your best cust.; acquire new bus. & new cust. more cost effectively; & link internal & external communities in a profitable chain of bus. relation. Illus.

Product Details

ISBN-13:
9780788194863
Publisher:
DIANE Publishing Company
Publication date:
09/28/2000
Pages:
326

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