Business Transformation and Digital Innovation in the Service Sector

by Pankaj Kumar Tyagi (Editor), Ajit Kumar Singh (Editor), Keshav Kaushik (Editor), Vipin Nadda (Editor)

Overview

Business Transformation and Digital Innovation in the Service Sector explores the profound effects of digital innovation on the service sector, especially its potential for driving business transformation. Providing a technical examination of the various ways in which digital technologies are revolutionizing service-oriented industries, the book offers insight and strategy for organizations looking to leverage these business solutions. Case studies focusing on industry trends and emerging technologies help readers navigate the digital landscape and discover ways to achieve sustainable success in the service sector. The book

• Offers practical guidance and actionable strategies for implementing digital innovation in the service sector
• Addresses the ethical considerations associated with digital innovation in the service sector, such as privacy, data protection, and responsible use of technology.
• Presents real-world examples and case studies of service businesses that have successfully undergone digital transformation.

The book covers core concepts, technologies, and trends that are reshaping industries and that enable business leaders to make informed decisions and strategies. Emphasizing the technical aspects of digital innovation, the book explores applying such technologies as artificial intelligence, blockchain, cloud computing, and IoT. It also addresses the ethical and legal implications of digital transformation, including privacy, data protection, and intellectual property rights.

Going beyond theory, it offers practical insights with real-world case studies that illustrate successful digital transformation initiatives. The book provides lessons learned, best practices, and implementation strategies to illustrate how to adapt business models, enhance customer experience, leverage data and analytics, and build agile organizations.

 

Product Details

ISBN-13:	9781032764146
Publisher:	CRC Press
Publication date:	09/22/2025
Pages:	328
Product dimensions:	6.12(w) x 9.19(h) x (d)

About the Author

Dr. Pankaj Kumar Tyagi is a highly respected academician, accomplished researcher, and experienced consultant, presently serving as Professor at Chandigarh University, Mohali, India. He is an alumnus of Hemwati Nandan Bahuguna Garhwal University (a Central University) and Kurukshetra University. He holds a Master’s degree in Tourism and Management, an M.Phil. in Tourism, and a Doctorate (Ph.D.) in Tourism, reflecting a strong and sustained commitment to academic excellence in the field.

With over 22 years of professional experience, Dr. Tyagi has made significant contributions across the domains of industry engagement, higher education, professional training, and consultancy. His areas of specialization include destination management, travel processes, sustainable and regenerative tourism, and emerging disruptive technologies. He has consistently focused on advancing innovative and responsible approaches to tourism development, aligned with global priorities in sustainability and digital transformation.

Dr. Tyagi has an extensive record of scholarly publication. He has authored or edited 20 academic books and published more than 50 research papers in reputed international journals spanning the fields of tourism, management, technology, and sustainability. His work is recognized for its academic rigour, practical relevance, and interdisciplinary perspective.

In addition to his academic writing, Dr. Tyagi serves as a reviewer for several esteemed international journals. Through this role, he actively contributes to maintaining and enhancing scholarly standards across his fields of expertise. His ongoing academic, research, and consultancy efforts continue to shape the discourse around sustainable tourism practices and the integration of advanced technologies in the tourism and hospitality sectors.

Dr. Ajit Kumar Singh is an Associate Professor at Chandigarh University, India, and earned a PhD degree in Management from Magadh University, India.

Dr. Keshav Kaushik is a distinguished cybersecurity and digital forensics expert, currently serving as an Associate Professor at the Sharda School of Computer Science & Engineering, Sharda University, Greater Noida, India. A key member of the Cybersecurity Centre of Excellence, he has been instrumental in advancing research and education in cybersecurity, AI-driven security solutions, and digital forensics. Recognized among the World’s Top 2% Scientists by Stanford University and Elsevier (2024), he has made significant contributions to academia and research. His academic journey includes a prestigious faculty internship at IIT Ropar during the Summer Faculty Research Fellow Programme 2016, demonstrating his commitment to continuous learning. With over 160 publications, including 30 peer-reviewed SCI/SCIE/Scopus-indexed journal articles and 50+ Scopus-indexed conference papers, he has established himself as a leading researcher. Additionally, he has authored and edited 35+ books and 30 book chapters, reinforcing his expertise in cybersecurity and digital forensics. An innovator in his field, Dr. Kaushik holds five granted patents, six published patents, and five granted copyrights. His editorial leadership includes serving as Guest Editor for the IEEE Journal of Biomedical and Health Informatics (SCIE, IF: 7.7) and Associate Editor for journals such as IECE Transactions on Emerging Trends in Network Systems, IECE Transactions on Sustainable Computing, International Journal of Sensors, Wireless Communications and Control (Scopus-indexed, Bentham Science), and International Journal of Information Security and Privacy (IJISP, ESCI, Scopus-indexed). He is also an Editorial Board Member of Springer’s International Cybersecurity Law Review. Dr. Kaushik is a Certified Ethical Hacker (CEH v11), CQI & IRCA Certified ISO/IEC 27001:2013 Lead Auditor, Quick Heal Academy Certified Cyber Security Professional (QCSP), and IBM Cybersecurity Analyst, further validating his expertise. He is a Vice-Chairperson of the Meerut ACM Professional Chapter, an appointed Bentham Ambassador by Bentham Science Publishers, and a member of the International Association of Engineers (IAENG). A dynamic speaker and mentor, he has delivered over 50 national and international talks on cybersecurity, AI security, and digital forensics. His mentorship was recognized in the Smart India Hackathon 2017, earning appreciation from AICTE, MHRD, and ISRO. He has also contributed to cybercrime investigation training and has been honored by the Uttarakhand Police for his efforts in cybersecurity education. A two-time GATE qualifier with a 96.07 percentile (2012 & 2016), he continues to drive impactful research, innovation, and education in cybersecurity, making significant contributions to academia and the industry.

Dr. Vipin Nadda is a Senior Lecturer and Programme Manager (Tourism & Hospitality) at the University of Sunderland, London

Table of Contents

1. Influence of Students Collaboration and Interaction using Social Media Resources on Learning Effectiveness 2. Exploring Ethical and Social Dimensions in the Technology-Infused Service Sector: A Comprehensive Analysis 3. Future-Proofing Hospitality: Navigating Tomorrow's Economy with Digital Talent Management 4. From Pyramids to Pixels: Charting the Digital Transformation of Egypt's Tourism 5. Impact of Federated Learning in the Service Industry and Its Application in the IoE 6. Smart City Innovations Transforming the Tourism Landscape: Enhancing Experiences and Sustainable Growth 7. Data Analytics and Insights in the Service Sector 8. Unpacking Augmented- Virtual Reality in the Entertainment Industry: Transforming Businesses for Uplifting Customer Experience in Service Sector 9. Anthropomorphism of Service Robots in the Hospitality Industry: A Conceptual Framework from Consumers' Perspectives 10. The Fintech Revolution: Reshaping Financial Services in the Digital World 11. The Influence of Digital Transformation on the Kazakhstan Service Sector 12. Navigating Change: Exploring the Impact of Digital Transformation on H.R.M. Practices in Higher Education Institutions 13. Smart Solutions in the Service Sector 14. Promoting India as a Tea Tourism Hotspot with the Use of Artificial Intelligence 15. Moving Towards the Metaverse: Insights on the Smart Technology Dimension of Smart Tourism Destinations 16. Digitalization: A Step Towards Sustainable Development 17. Navigating the Digital Landscape: Benchmarking Destination Websites in Event Tourism 18. Customer Journeys in the Digital Age: A Qualitative Analysis of User-Centric Factors Driving Transformation in Hospitality Services