Business Web Strategy: Design, Alignment, and Application
In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.
1137766677
Business Web Strategy: Design, Alignment, and Application
In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm's Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.
195.0
Out Of Stock
5
1
Business Web Strategy: Design, Alignment, and Application
410
Business Web Strategy: Design, Alignment, and Application
410
195.0
Out Of Stock
Product Details
| ISBN-13: | 9781605660240 |
|---|---|
| Publisher: | IGI Global |
| Publication date: | 11/30/2008 |
| Series: | Premier Reference Source |
| Pages: | 410 |
| Product dimensions: | 8.70(w) x 11.30(h) x 1.20(d) |
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