Business: Connecting Principles To Practice / Edition 2

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Overview

Business: Connecting Principles to Practice connects students to learning and success, while connecting principles to practice.

The second edition integrates the gold standard content of the #1 text on the market, Understanding Business with Connect, McGraw-Hill&#39s Web-based assignment and assessment platform, to create the tightest textbook/technology solution for the Introduction to Business course.

Students connect to learning and success, and connect the principles of business to practice through the texts student centered approach, design, and market-leading digital products.

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Product Details

  • ISBN-13: 9780078023149
  • Publisher: McGraw-Hill Higher Education
  • Publication date: 2/1/2013
  • Edition description: New Edition
  • Edition number: 2
  • Pages: 800
  • Sales rank: 239,109
  • Product dimensions: 8.70 (w) x 10.80 (h) x 1.20 (d)

Meet the Author

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

Jim McHugh is an associate professor of business at St. Louis Community College. Jim teaches several sections of introduction to business, and has been for 18 years. Jim holds an M.B.A. and has broad experience in both education and business. He has conducted numerous seminars in business and maintains several consulting positions with small and large business in the St. Louis area.

Susan McHugh holds an M.Ed. and has completed Ph.D. coursework in education administration, concentrating on adult learning theory. As a professional, Susan consults in both training and curriculum development. Not only is Susan a co-author on UB5/e., she also developed the integrated teaching and learning system.

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Table of Contents

Prologue: Getting Ready for This Course and Your Career
Part 1: Business Trends: Cultivating a Business in Diverse, Global Environments
Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment
Chapter 2: Understanding How Economics Affects Business
Chapter 3: Doing Business in Global Markets
Chapter 4: Demanding Ethical and Socially Responsible Behavior
Part 2: Business Ownership: Starting a Small Business
Chapter 5 How to Form a Business
Chapter 6 Entrepreneurship and Starting a Small Business
Part 3 Business Management: Empowering Employees to Satisfy Customers
Chapter 7 Management and Leadership
Chapter 8 Adapting Organizations to Today’s Markets
Chapter 9 Production and Operations Management
Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Chapter 10 Motivating Employees
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
Chapter 12 Dealing with Employee–Management Issues and Relationships
Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Chapter 13 Marketing: Helping Buyers Buy
Chapter 14 Developing and Pricing Goods and Services
Chapter 15 Distributing Products
Chapter 16 Using Effective Promotions
Part 6 Managing Financial Resources
Chapter 17 Understanding Accounting and Financial Information
Chapter 18 Financial Management
Chapter 19 Using Securities Markets for Financing and Investing Opportunities
Chapter 20 Money, Financial Institutions, and the Federal Reserve
Appendix 1 Working within the Legal Environment
Appendix 2 Managing Your Personal Finances
Epilogue: Getting the Job You Want
Bonus Chapters (available online only)
A Using Technology to Manage Information
B Managing Risk

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