The Business Writer's Handbook / Edition 10

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Overview

The seventh edition of this classic comprehensive reference is now easier to use and more thorough than ever. With up-to-date coverage of workplace technology -- from e-mail, Internet research, and writing for the Web to Web forms and page design -- The Business Writer's Handbook offers expert advice for meeting the demands of online writing. Abun dant "real-world" examples and sample documents throughout the text provide models for effective business communication. The book's new "five-way access" structure -- the alphabetical organization, topical key to the alphabetical entries, checklist of the writing process, comprehensive index, and new topical list of figures and model documents -- provides even more ways of retrieving information, faster. This edition also includes new and revised entries on research, documenting sources, brochures, formal reports, newsletters, proposals, sales letters, promotional writing, presentations, and visuals. With entries that have been consolidated and streamlined, and in-depth treatment of grammar, usage, and the writing skills that both students and professionals need to master, The Business Writer's Handbook remains both an accessible and easy-to-use guide, and the quick reference faithful users have come to appreciate.
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Editorial Reviews

From the Publisher

"The Business Writer's Handbook is a 'keeper.' Students can use it for years after they graduate, and I think that many of them do."

—Linda Van Buskirk, Cornell University

"The Business Writer's Handbook is an excellent reference that students can use throughout their academic career and beyond. I intend to recommend this text to my students and to the executives I work with as a consultant."

—Anne Greenhalgh, University of Pennsylvania

"This is the best business writing handbook that I have seen. Ever since a colleague showed me The Business Writer's Handbook, I have not even been tempted by another handbook."

—William Allegrezza, Indiana University Northwest

"The Business Writer's Handbook is by far the best on the market."

—Stuart Brown, New Mexico State University

"The concise grammar explanations are very useful. The Business Writer's Handbook provides excellent examples and walks students through some difficult concepts."

—Lesley Baker, Tulane University

"The Business Writer's Handbook meets the skill level and needs of my students. It is a source I encourage them to keep as part of their professional libraries…This is the only handbook I've ever considered using, and I've been using it since the first edition."

—James R. Stull, San Jose State University

From Barnes & Noble
A standard guide in businesses and schools throughout the nation. Now thoroughly revised and updated - with major new entries on electronic mail, collaborative writing, word processing, and computer graphics - the Fourth Edition of The Business Writer's Handbook is more comprehensive and useful than ever.
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Product Details

  • ISBN-13: 9780312679439
  • Publisher: Bedford/St. Martin's
  • Publication date: 10/21/2011
  • Format: Spiral Bound
  • Edition description: Tenth Edition
  • Edition number: 10
  • Pages: 656
  • Sales rank: 418,446
  • Product dimensions: 7.43 (w) x 8.12 (h) x 0.85 (d)

Meet the Author

Gerald J. Alred is Professor of English at the University of Wisconsin–Milwaukee, where he teaches courses in the Graduate Professional Writing Program. He is author of numerous scholarly articles and several standard bibliographies on business and technical communication. He is Associate Editor of the Journal of Business Communication and a recipient of the prestigious Jay R. Gould Award for "profound scholarly and textbook contributions to the teaching of business and technical writing."

Charles T. Brusaw was a faculty member at NCR Corporation’s Management College, where he developed and taught courses in professional writing, editing, and presentation skills for the corporation worldwide. Previously, he worked in advertising and public relations, and he has been a communications consultant, an invited speaker at academic conferences, and a teacher of business writing at Sinclair Community College.

Walter E. Oliu served as Chief of the Publishing Services Branch at the U.S. Nuclear Regulatory Commission, where he managed the agency’s printing, graphics, editing, and publishing programs. He also developed the public-access standards for and managed daily operations of the agency’s public Web site. He has taught at Miami University of Ohio, Slippery Rock State University, and Montgomery College and is currently an adjunct faculty member at George Mason University.

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Table of Contents

Five Steps to Successful Writing

Checklist of the Writing Process

The Business Writer's Handbook: Alphabetical Entries

Index

Commonly Misused Words and Phrases

Model Documents and Figures by Topic

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