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Business Writing Basics / Edition 2

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Make a good impression on clients, colleagues, and even your employer with effective business writing skills. While a poorly written letter can embarrass an organization, a professionally penned document enhances the image of both the company and the writer. Business Writing Basics includes 25 samples of both well-written and poorly written letters that readers can use as examples, and more than 200 useful tips that will enhance anyone's writing skills. This edition includes information on writing business cases, Power-Point presentations, and professional emails. Learn how you can -: Adopt a "you" attitude when writing for the web, Plan and write business cases and reports, Create effective email and PowerPoint presentations, Replace cliches and other antiquated phrases, Use verbs that create powerful messages, Avoid writer's block.
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Product Details

  • ISBN-13: 9781551803869
  • Publisher: Self-Counsel Press, Inc.
  • Publication date: 8/28/2002
  • Edition description: Older Edition
  • Edition number: 2
  • Pages: 152
  • Product dimensions: 6.12 (w) x 8.70 (h) x 0.35 (d)

Meet the Author

Jane Watson is a trainer, consultant, and author in the field of business communications. She has provided personalized coaching to senior executives on business writing, and for more than 15 years she has conducted workshops for both the private and public sectors. Watson has published more than 200 articles on communications and has been interviewed on both radio and TV.

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Table of Contents

Preface     xiii
Business Writing - There Have Been Some Changes     1
Reader Focus     2
Clear, Concise Writing     2
Grammar and Spelling     3
Organization     3
Tone     4
Visual Appeal     4
In Summary     5
13 Ways to Mind Your Reader's Business and Put Your Own on the Back Burner     6
38 Practical Writing Tips You Never Learned in School     12
The Reader     13
Word Choice     13
Sentences     21
Paragraphs     25
Appearance     26
Ways to Add Personality to Your Writing and Win Friends     34
Different Kinds of Tone     35
Starting to Write     38
Being Courteous     39
Selling Your Message     42
42 Ways to Master Letters and Make Yourself Look Professional on Paper     49
Organization     50
Writing     54
Format     58
42 Ways to Write Emails That Will Increase Your Chances of Getting Reader Buy-In     83
Format     85
Email Etiquette     91
Surviving Your Reader's Inbox     93
Subject Lines     94
Opening Lines     95
20 Tips for Writing Short Reports and Memos That Get Read and Acted Upon     102
Organization     103
Writing     105
Window Dressing     111
37 Ways to Take the Stress and Drudgery Out of Report Writing and Make Your Reports Readable     116
Analysis     118
Gathering the Details     119
Organizing the Information     120
Short reports     120
Formal reports     120
Graphics     126
Getting ready to write     128
Writing     132
Resting     135
Editing     135
25 Tips for Building a Business Case That Influences Decision Makers     137
The Reader     138
The Template     139
Executive Summary     139
Current State Analysis     140
Solutions/Alternatives     140
Cost and Benefit Analysis     141
Risk Management     144
Implementation     144
Conclusions and Recommendation     146
Final Thoughts     146
16 Thoughts on Designing PowerPoint Slides     151
29 Ways to Write for the World Wide Web     156
44 Suggestions to Write Faster, Avoid Writer's Block, Coach Other Writers, and Become an Effective Ghostwriter     163
Writing Faster     163
Avoiding Writer's Block     167
Helping Others Improve Their Writing     168
Being a Ghostwriter     169
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