Business Writing For Dummies

by Natalie Canavor

Overview

How many pieces of paper land on your desk each day, or emails in your inbox? Your readers – the people you communicate with at work – are no different.

So how can you make your communication stand out from the pile and get the job done? Whether you’re crafting a short and sweet email or bidding for a crucial project, Business Writing For Dummies is the only guide you need. Inside you’ll find:

• The basic principles of how to write well
• How to avoid the common pitfalls that immediately turn a reader off
• Crucial tips for self-editing and revision techniques to heighten your impact
• Lots of practical advice and examples covering a range of different types of communication, including emails, letters, major business documents such as reports and proposals, promotional materials, web copy and blogs - even tweets
• The global touch - understand the key differences in written communication around the world, and how to tailor your writing for international audiences

Product Details

ISBN-13:	9781118583623
Publisher:	Wiley
Publication date:	07/29/2013
Series:	For Dummies Books
Sold by:	JOHN WILEY & SONS
Format:	eBook
Pages:	384
File size:	1 MB

About the Author

Natalie Canavor is a business writer, workshop leader and adjunct professor at New York University, where she teaches advanced writing courses. Natalie's work as a journalist and organizational communicator has won international recognition. She uses her experience to help businesspeople and professionals write for results and achieve their career goals.

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Table of Contents

Introduction  1

Part I: Winning with Writing  7

Chapter 1: Make Writing Your Not-So-Secret Weapon 9

Chapter 2: Planning Your Message: Your Secret Weapon 21

Chapter 3: Making Your Writing Work: The Basics 47

Chapter 4: Self-Editing: Professional Ways to Improve Your Own Work 73

Chapter 5: Troubleshooting Your Writing: Fixing Common Problems 99

Part II: Putting Your Skills to Work for Everyday Business Writing 123

Chapter 6: Writing Emails That Get Results 125

Chapter 7: Creating High Impact Business Correspondence 149

Part III: Writing Business Documents, Promotional Material and Presentations 175

Chapter 8: Building the Biggies: Major Business Documents 177

Chapter 9: Promoting Yourself and Your Organization 201

Chapter 10: Writing for the Spoken Word 223

Part IV: Writing for the Digital Universe 247

Chapter 11: Evolving Your Writing for Online Media 249

Chapter 12: Writing for Websites and Blogs 269

Part V: Thinking Global, Writing Global 297

Chapter 13: Using English as the Global Language of Business 299

Chapter 14: Adapting Business English to Specific Countries 313

Part VI: The Part of Tens 335

Chapter 15: Ten Ways to Advance Your Career with Writing 337

Chapter 16: Ten Ways to Tweet Strategically 345

Index 353

Editorial Reviews

"Business Writing for Dummies is an excellent read for B2B marketers, and is all laid out in the concise, easy to read format we have come to expect from the 'Dummies' series." (B2B Marketing, December 2013)

From the Publisher