Business Writing in the Digital Age

Business Writing in the Digital Age

by Natalie Canavor
     
 

ISBN-10: 1412992508

ISBN-13: 9781412992503

Pub. Date: 10/18/2011

Publisher: SAGE Publications

Natalie Canavor presents a step-by-step system that shows what to say and how to say it, along with practical techniques to improve writing skills. The book builds confidence, and provides a solid foundation that applies to traditional media such as letters and proposals, and also to email, blogs, web sites, social media and Power Point. Readers develop tools to

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Overview

Natalie Canavor presents a step-by-step system that shows what to say and how to say it, along with practical techniques to improve writing skills. The book builds confidence, and provides a solid foundation that applies to traditional media such as letters and proposals, and also to email, blogs, web sites, social media and Power Point. Readers develop tools to keep improving on their own, and to handle new communication channels as they emerge.

Product Details

ISBN-13:
9781412992503
Publisher:
SAGE Publications
Publication date:
10/18/2011
Pages:
320
Sales rank:
444,031
Product dimensions:
7.40(w) x 9.10(h) x 0.90(d)

Table of Contents

Importance of Writing in Today's Business World, Changing World/Changing Needs, How to Use This Book
Writing Strategically
Applying the Strategic Ideas
Writing: the Good Sentence
Writing: Pulling the Message Together, and How to Edit
E-Mail
Letters
Persuasive Writing Part 1: The Tools and Techniques
Persuasive Writing Part 2: Proposals, Reports, Business Plans, Executive Summary, and Power Points
Web Sites
Blogs and Social Media
Presenting Yourself—Resumes

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