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Business Writing: What Works, What Won't / Edition 1
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Business Writing: What Works, What Won't / Edition 1

by Wilma Davidson, Janet Emig
 

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ISBN-10: 0312109482

ISBN-13: 9780312109486

Pub. Date: 08/15/1994

Publisher: St. Martin's Press

Do your business memos get the results you want? Do you panic when it's time to write your monthly sales report, or that deal-clinching letter to a potential client? If so, you're not alone. Many people who write on the job feel unsure about their skills, and wish there were simple guidelines for getting started and expressing themselves in winning ways.

Wilma

Overview

Do your business memos get the results you want? Do you panic when it's time to write your monthly sales report, or that deal-clinching letter to a potential client? If so, you're not alone. Many people who write on the job feel unsure about their skills, and wish there were simple guidelines for getting started and expressing themselves in winning ways.

Wilma Davidson's clear, practical guide to business writing has established itself as a steady seller and an excellent primer for anyone who writes on the job. You'll find examples, cartoons, and anecdotes to illustrate what makes all types of business writing work. Newly updated, this edition includes tips for perfecting your online writing and PowerPoint presentations and offers sample memos and letters for you to use.

Topics include how to:
* Create that all-important opening
* Choose a layout that enhances readability
* Spot the words and phrases that clutter most business writing
* Cut out cliches, redundant words, stiff language, and all forms of bias
* Achieve just the right note of persuasion or humor
* Use tables, graphs, flow charts, and other visuals effectively
* Write with confidence, clarity, style, and power

"Wilma Davidson gently guides you past the terror of the blank page with humor and practical advice on how to write well. Be sure to include this book in your tool kit for success in business." (Jon Kraushar, President, Kraushar Communications, debate coach for Dick Cheney, and coauthor of You Are the Message)

Author Biography: WILMA DAVIDSON, Ed.D., is a writing and presentation skills coach with 20 years of experience. Her clients include corporations throughout the Fortune 500. She lives in East Greenwich, Rhode Island, and Longboat Key, Florida.

Product Details

ISBN-13:
9780312109486
Publisher:
St. Martin's Press
Publication date:
08/15/1994
Edition description:
Revised Edition
Pages:
320
Product dimensions:
7.00(w) x 9.09(h) x 0.89(d)

Table of Contents

FOREWORD

Acknowledgments

INTRODUCTION: Why I Wrote This Book

PART 1: What This Book Can Do for You

1. From Procrastination to Power: Writing Painlessly and Well
2. Where to Begin to Improve
3. Qualities of Powerful Writing

PART 2: Getting the Writing Going

4. Overcoming Page Fright
5. Getting Started: Strategies that Work

PART 3: Showcasing Your Ideas and Information Through Organization, Format, and Sentence Structure

6. Organizing Your Message
Get to the Bottom Line!
How to Tell a Bottom-Line Statement from a Purpose Statement
Bottom-Lining Exercises
When Not to Bottom-Line
Organizing the Rest of the Document
7. Formatting Ideas to Clarify Your Message
Write Headlines That Help
Use "Chunking" to Organize Your Thoughts
Chunking Exercises
Use Tables, Graphs, and Other Visuals to Give the Big Picture Fast
Use PowerPoint Slides to Aid Your Oral Presentations
Summary of Techniques That Showcase Your Ideas and Reveal Your Knack for Organizing
8. Structuring Your Sentences—to Clarify Your Intent and Add Style
Combine Sentences to Create Emphasis and Eliminate Wordiness
Combine Sentences to Present Ideas of Parallel Importance
Focus on Emphasis
Focus on Eliminating Wordiness
Vary Sentence Length to Create Rhythm
Eight Ways to Add Emphasis and Elegance to Sentences

PART 4: Choosing Your Words Wisely for Conciseness and Consideration

9. Getting Rid of Sentence Clutter
Cutting Out Ten Forms of Clutter
10. Tempering Your Tone
Considering Your Reader, Yourself, and Tone
Avoiding the Negative by Accentuating the Positive
Delivering Unpopular Messages
Using Humor
Banishing Bias

PART 5: Getting It Right: The Basics of Grammar and Spelling

11. Grappling with Grammar
The Seven Deadly Sins of Grammar
Bungle Rules
Frequently Asked Questions About Grammar . . . And Their Answers
Formal Grammar Rules You Can Bend
12. Spelling
What if You're a Lousy Speller?
Easily Misspelled Words
Forming Plurals from Our Strange Language

PART 6: Writing Quickly and Well

13. Deadline Writing: A Process for Getting It Started, Keeping It Going, Getting It Right
Phase One: Helter-Skelter Writing—the Zero draft
Phase Two: Hocus-Pocus Organizing
Phase Three: Ruthless Editing

PART 7: Talking to Other Writers—and to Your Micro Recorder

14. An E-mail Quick Guide
15. Collaborating
Giving Feedback to Others
A Word to the Wise Manager: How to Encourage Employees to be Responsible for Their Writing
16. Dictating
Can I Convince You to Try It?

pard A Process for Productive Dictating

APPENDIX: Guidelines and Model Letters
Customer Follow-up/Recap/Thank you
Confirming/Directive Memos
Encouraging the Team/Team Update
Meeting Minutes
Proposals/Recommendations
Providing/Requesting Information

Epilogue
Bibliography
Index

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