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A thorough, accessible, and results-oriented guidebook intended for today's business environment, Business Writing: What Works, What Won't offers the first and last word on writing memos, business letters, reports, and all other kinds of business documents. Wilma Davidson, a veteran corporate writing coach whose clients have included M&M Mars, Johnson & Johnson, Anheuser-Busch, and several other Fortune 500 companies, uses clear and memorable examples, charts, cartoons, and anecdotes to convey exactly what succeeds—and what fails—in written business communication.
This new edition of Business Writing has been fully revised and updated to cover e-mail, Palm Pilots, and the latest in word processor technology. It will be an indispensable reference for all students of business and management—a book that answers questions about style, provides guidance in matters of grammar, and reveals countless insights about writing with precision, confidence, humor, and eye-catching effectiveness.
In a straightforward style, this book shows how to: stop procrastinating, divide tough writing assignments into manageable parts, organize the message, choose a layout that enhances readability and how to write with confidence, power and clarity. 24 line illustations/charts throughout.
Excerpted from Business Writing by Wilma Davidson Copyright © 1994 by Wilma Davidson. Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.
INTRODUCTION: Why I Wrote This Book
PART 1: What This Book Can Do for You
1. From Procrastination to Power: Writing Painlessly and Well
2. Where to Begin to Improve
3. Qualities of Powerful Writing
PART 2: Getting the Writing Going
4. Overcoming Page Fright
5. Getting Started: Strategies that Work
PART 3: Showcasing Your Ideas and Information Through Organization, Format, and Sentence Structure
6. Organizing Your Message
Get to the Bottom Line!
How to Tell a Bottom-Line Statement from a Purpose Statement
When Not to Bottom-Line
Organizing the Rest of the Document
7. Formatting Ideas to Clarify Your Message
Write Headlines That Help
Use "Chunking" to Organize Your Thoughts
Use Tables, Graphs, and Other Visuals to Give the Big Picture Fast
Use PowerPoint Slides to Aid Your Oral Presentations
Summary of Techniques That Showcase Your Ideas and Reveal Your Knack for Organizing
8. Structuring Your Sentences—to Clarify Your Intent and Add Style
Combine Sentences to Create Emphasis and Eliminate Wordiness
Combine Sentences to Present Ideas of Parallel Importance
Focus on Emphasis
Focus on Eliminating Wordiness
Vary Sentence Length to Create Rhythm
Eight Ways to Add Emphasis and Elegance to Sentences
PART 4: Choosing Your Words Wisely for Conciseness and Consideration
9. Getting Rid of Sentence Clutter
Cutting Out Ten Forms of Clutter
10. Tempering Your Tone
Considering Your Reader, Yourself, and Tone
Avoiding the Negative by Accentuating the Positive
Delivering Unpopular Messages
PART 5: Getting It Right: The Basics of Grammar and Spelling
11. Grappling with Grammar
The Seven Deadly Sins of Grammar
Frequently Asked Questions About Grammar . . . And Their Answers
Formal Grammar Rules You Can Bend
What if You're a Lousy Speller?
Easily Misspelled Words
Forming Plurals from Our Strange Language
PART 6: Writing Quickly and Well
13. Deadline Writing: A Process for Getting It Started, Keeping It Going, Getting It Right
Phase One: Helter-Skelter Writing—the Zero draft
Phase Two: Hocus-Pocus Organizing
Phase Three: Ruthless Editing
PART 7: Talking to Other Writers—and to Your Micro Recorder
14. An E-mail Quick Guide
Giving Feedback to Others
A Word to the Wise Manager: How to Encourage Employees to be Responsible for Their Writing
Can I Convince You to Try It?
pardA Process for Productive Dictating
APPENDIX: Guidelines and Model Letters
Customer Follow-up/Recap/Thank you
Encouraging the Team/Team Update
Posted May 11, 2010
Was used for a college business class. It was very educational and non-threatening. Reading was easy and very full of information. Gave examples of what to do and what not to do. Gave good examples of what to say and how to say it. Gave examples of business letters and emails. Very good easy reading. Every student in the class gave this book good reviews. Each student spoke of the very funny quips that were in each chapter. Each chapter covered its topic very thoroughly and in depth. Gave examples of each teaching and was very informational. Very good book for all to read.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.
Posted August 7, 2010
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Posted May 18, 2012
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