BusinessSpeak: Using the Gentle Art of Verbal Persuasion to Get What You Want at Work

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Have you ever worked hard to put together a business strategy or innovative new plan, and then worked hard to explain it to those around you - only to discover, too late, that what everyone heard you say was very different from what you're sure you said? If so, you're one of millions of business professionals who may be far more successful at coming up with good ideas than in communicating them to others. Fortunately, this groundbreaking book can change all that! In it, the internationally acclaimed author of The...
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Overview

Have you ever worked hard to put together a business strategy or innovative new plan, and then worked hard to explain it to those around you - only to discover, too late, that what everyone heard you say was very different from what you're sure you said? If so, you're one of millions of business professionals who may be far more successful at coming up with good ideas than in communicating them to others. Fortunately, this groundbreaking book can change all that! In it, the internationally acclaimed author of The Gentle Art of Verbal Self-Defense series takes the same powerful techniques that have already helped more than 800,000 people communicate more positively and effectively in their personal lives, and shows you how to apply them to the workplace. Going far beyond the platitudes about communication generally found in business books - such as "Be clear" and "Don't bore your audience" - Suzette Haden Elgin shows you how to get other people to feel the same commitment and passion for your strategy that you feel. Each chapter presents a real-life business scenario in which a proposal that is being presented is not going over well. The author analyzes the scenario to explain what went wrong, and why. (There may be more than one person at fault in each scenario.) Dr. Elgin then replays the situation using proven remedies that yield understanding and commitment.

In this groundbreaking book, the internationally acclaimed author of The Gentle Art of Verbal Self-Defense applies the same powerful techniques to business. Readers will learn how to explain their ideas and strategies so clearly and convincingly that persuasion is virtually assured.

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Editorial Reviews

Library Journal
Elgin is the very popular author of 23 books, mostly in the area of verbal abuse and personal communications. Here, she provides a system to overcome the most common barriers and traps that stand in the way of workplace communications success. Through a series of cases employing before-and-after scenarios, Elgin presents what people are trying to communicate and what went wrong, then replays the scenario using effective communications techniques. Complete dialog is given as well as observations from each communicator's point of view. Workout sections are included in each chapter for practicing the techniques presented. Reading this book is a rigorous exercise because of the amount of material presented and the intensity of the communication exchanges. The content is sound, and the author makes a valuable contribution to business communications literature. This book should be purchased by medium and large public libraries, as well as business school libraries.William W. Sannwald, San Diego P.L.
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Product Details

  • ISBN-13: 9780070199996
  • Publisher: McGraw-Hill Companies, The
  • Publication date: 4/1/1995
  • Product dimensions: 6.27 (w) x 9.27 (h) x 0.95 (d)

Table of Contents

Preface
Introduction 1
1 What's the Matter with You, Anyway?! Using the Power of Active Listening 11
2 I Don't Feel Like You See What I'm Saying: Speaking the Other Person's Language 29
3 How Did We Get into This Stupid Fight, Anyway?! Staying Out of Hostility Loops 49
4 Over My Dead and Bleeding Body! Combining the Communication Techniques 67
5 No Decent Person Would Do Such a Thing! Making Complaints and Criticism Effective 81
6 Don't You Even Care?! Avoiding and Defusing Verbal Attacks 97
7 Have You Stopped Cheating on Your Taxes? Increasing the Power of Your Arguments 121
8 "But I Said Exactly the Right Words!" Increasing the Power of Your Body Language 139
9 And As I Was Saying...But I Digress...: Using the Power of Metaphor for Rapid Change 157
10 Hey! Not So Fast! Moving from Metaphors That Fail to Metaphors That Succeed 175
11 Next, I'll Go Over the Nine Subsections of Section Ten for You...: Talking to People from Other Cultures 189
12 Four Score and Six or Seven Years Ago, I Think...: Increasing the Power of Your Words 199
13 It Just Popped into My Head from Out of Nowhere! Using the Fresh Perceptions of Your Right Brain 215
14 Conclusion: The Four R's of Excellent Communication 231
References and Bibliography 233
Index 243
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