businessThink: Rules for Getting It Right - Now and No Matter What!

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"businessThink introduces a powerful, yet simple, framework for achieving breakthrough results. . . . businessThink breaks the old 'business as usual' rules, which we've too often blindly followed or lazily accepted. Then, through a sequential process of disciplined thinking, this new framework teaches us how to get it right-- no excuses. Never before have I seen a framework that so disciplines our mindset and heart to balance logic and pragmatism with ...

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Overview

Acclaim for businessThink

"businessThink introduces a powerful, yet simple, framework for achieving breakthrough results. . . . businessThink breaks the old 'business as usual' rules, which we've too often blindly followed or lazily accepted. Then, through a sequential process of disciplined thinking, this new framework teaches us how to get it right-- no excuses. Never before have I seen a framework that so disciplines our mindset and heart to balance logic and pragmatism with intuition and idealism."
-- From the Foreword by Stephen R. Covey author of The 7 Habits of Highly Effective People

"businessThink is a gem. Its 'common sense' is in fact very uncommon sense. Follow the Eight Rules the authors derived from their research and consulting, and you'll dramatically up the odds of success-- and the joy that flows from work well done."
-- Tom Peters

"businessThink is every person's MBA for the real world. It takes straight aim at the decades of dysfunction in business and hits the mark with a real-world 'degree' of pragmatic, new thinking for new times."
-- Tom Curley, CEO and Publisher, USA Today

"Thinking is hard. Thinking creatively is harder. Thinking creatively about business is the hardest. This book not only enlightens you from hard to hardest but does it with profound simplicity. "
-- Warren Bennis, Distinguished Professor of Business Administration
The University of Southern California; author, Managing the Dream

"The lessons of businessThink are understandable and actionable. If your organization-- like ours-- wants to be recognized as the best, this book should be required reading for all current and future business leaders and managers."
-- William G. Parrett, President and Managing Partner
Deloitte & Touche LLP

"In a world that demands single-minded focus and disciplined, fact-based decisions at warp speed, businessThink provides a commonsense, jargon-free return to the core concept of creating real value in business."
-- Gary Crittenden, Chief Financial Officer
American Express Company

"businessThink . . . could very well, in my opinion, qualify as the 8th Habit of Highly Effective People. The book is simply brilliant . . . a true leader's road map in leveraging and maximizing the intellectual capitalism of today's businessperson."
-- Pete Beaudrault, President and CEO
Hard Rock Cafe International, Inc.

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Editorial Reviews

From the Publisher
"...this book is replete with good advice and commonsense..." (The Irish Times, 5 April 2002)

“…Full of sound, useful advice…”(Long Range Planning, No.36, 2003)

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Product Details

  • ISBN-13: 9780471219934
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 4/19/2002
  • Edition number: 1
  • Pages: 288
  • Product dimensions: 6.22 (w) x 9.22 (h) x 1.06 (d)

Meet the Author

Dave Marcum has a unique blend of management experience: from Vice President of Sales and Marketing to Chief Operating Officer to Business Transformation Leader at FranklinCovey. Marcum is a respected authority on complex sales and works with companies across the globe like EDS, Microsoft, and Accenture.

Steve Smith has two degrees in management and psychology. He has been a human resource manager inside a Fortune 500 company, an entrepreneur starting his own consulting firm, and led development of FranklinCovey's The 4 Roles of Leadership. Smith is an entrepreneurial thinker and works with clients like Nike, Hard Rock Cafe, and the U.S. Air Force.

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Table of Contents

Foreword by Stephen R. Covey.

Acknowledgments.

Introduction.

Think!

RULE ONE: CHECK YOUR EGO AT THE DOOR.

Ego Alert!

The Language of Humility.

RULE TWO: CREATE CURIOSITY.

The Deep Dive for Curiosity.

RULE THREE: MOVE OFF THE SOLUTION.

Welcome to the Main Event.

No More Guessing.

Resist the Solution Seduction!

RULE FOUR: GET EVIDENCE.

Failure at the Speed of Light: Addicted to Speed.

In God We Trust—Everyone Else Bring Evidence.

Searching for Soft Evidence.

Digging for Hard Evidence.

RULE FIVE: CALCULATE THE IMPACT.

Whiteboard Economics.

RULE SIX: EXPLORE THE RIPPLE EFFECT.

Who and What Else Is Affected?

RULE SEVEN: SLOW DOWN FOR YELLOW LIGHTS.

Let's Get Real—or Let's Not Play.

RULE EIGHT: FIND THE CAUSE.

Why Ask Why?

THE LAST MILE.

Pat Attention: Time, People, and Money.

Maybe-Proof Your Company.

The Age of Now.

Q&A for the businessThink Curious.

Notes.

Index.

About FranklinCovey.

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Customer Reviews

Average Rating 5
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Sort by: Showing all of 5 Customer Reviews
  • Posted February 18, 2013

    1 - 9 - 13 Let¿s Talk About Business Cody Wilkerson businessThin

    1 - 9 - 13
    Let’s Talk About Business
    Cody Wilkerson
    businessThink
    By: Dave Marcum, Steve Smith, and Mahan Khalsa
    238 pg. Franklin Covey Co. $24.95 (young entrepreneurs)
     businessThink is a revolutionary book that alters the business world by creating an instruction manual to success. It challenges the average business man to change his way of thinking when it comes to making business decisions. businessThink offers an ingenious system that can power your business to success.
    businessThink’s genius system involves eight relatively easy steps. The steps eight are:
    1. Check your ego at the door
    2. Create curiosity
    3. Move off the solution
    4. Get evidence
    5. Calculate the impact
    6. Explore the ripple effect
    7. Slow down for yellow lights
    8. Find a cause
    These steps are evidently pretty effective. The authors tested their system back in 1998 with South Korea’s failing economy. “Since businessThinking, South Korea has enjoyed a 50-70% growth rate for the first three years…” (6) Those are pretty decent statistics; they were good enough to make me keep reading the book.  I wanted to figure out how to get 50-70% growth in just three years. That is doubling your income in only six years. 
    This book tries to help the business world. The authors realized the struggles of young entrepreneurs based on statistics that they have obtained. The book also explains the struggles companies have to keep their businesses on top when they get on top. The three authors create an effective system to help get the most out of any business/company. The system has stats and history to prove that the system is effective. For any entrepreneur that is looking for a way to expand and grow his business, I recommend that you read this book. 
    businessThink is the only book that I feel is worth reading in this genre. Yes, it is good to read about other business tactics, but this is the book that I find most effective. businessThink has a thick history of success and growth; at least 50% growth in income, 3 years is a good enough reason to put your face in this book. 

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  • Anonymous

    Posted May 2, 2002

    Nuts and Bolts for today's reality

    Now more than ever businesses must get it right, no matter what! businessThink is great for all levels of the organization to get everyone on the same page. Practical steps to frame your thinking to get to work on what you SHOULD be doing and not what you COULD be doing!

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  • Anonymous

    Posted May 2, 2002

    Excellent book. A true gem!

    This book is not only a terrific read, but truly provides the insight needed to ensure success in today's business world. A mini-MBA is the best way to describe the takeway from this great work!

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  • Anonymous

    Posted May 5, 2002

    Teaches you how to be a player without the politics

    They don't come along very often, but this one delivers. Busienss Think teaches you how to think like a CEO. This book shows people how to think through all the variables and factors the executive team has to take into account before they make a decision. Then you can make a presentation of your ideas that blow them away. You want to help your business, buy two cases of books: Good to Great and Business Think and hand both out to your people. We spend way too much training managers to empower their people, and not enough helping people think in a way that gives them power--the power of strong, well thought-out ideas. I have no patience for politics. I think the best idea should win. This process taught me how to take my best ideas or the ideas of colleagues and do my homework before I prematurely waste my opportunities. I'm cutting the time I spend on power points, and spending the time figuring out how to make ideas work real time. If you hate politics but want to be respected for your ability to come up with good ideas, this book will show you how to build them and more importantly--sell them!

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  • Anonymous

    Posted May 2, 2002

    Escape the Rut of Conventional Business Think

    This important work shows you how to jump out of your existing business rut without landing in a deeper hole. Using thinking techniques remarkably similar to those taught in Why Didn¿t I Think of That? - Think the Unthinkable and Achieve Creative Greatness, the authors help you find clarity, purpose, perspective, and, above all, truth, in your business thinking - lessons you can apply to all your thinking at work and home.

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