BUSN (with Review Cards and BUSN4ME.com Printed Access Card) / Edition 1

BUSN (with Review Cards and BUSN4ME.com Printed Access Card) / Edition 1

by Marcella Kelly, Jim McGowen
     
 


Student tested and faculty approved, BUSN breaks new ground in the Introduction to Business market, delivering a riveting design that captivates students and powerful resources that save instructors valuable time. Written by longtime Intro to Business instructors who know firsthand the needs of today's instructors and students, this unique first edition provides a… See more details below

Overview


Student tested and faculty approved, BUSN breaks new ground in the Introduction to Business market, delivering a riveting design that captivates students and powerful resources that save instructors valuable time. Written by longtime Intro to Business instructors who know firsthand the needs of today's instructors and students, this unique first edition provides a more student-focused--less linear--learning model that truly engages students. Its traditional material is presented in a vibrant, very nontraditional format. More "casual magazine" than "formal textbook," this lively design will intrigue and inspire students by incorporating less dense textual material and a more visual presentation of key concepts. The graphics, page layout, and design speak specifically to today's students, enticing them to keep turning the pages. Streamlined and well balanced, the text covers all core Introduction to Business topics in a succinct 18 chapters--including a unique chapter on Business Communications. In addition, the text is unrivaled in its cohesive integration of text and supplements. Robust resources--including an extremely interactive website--help students learn to study, communicate verbally and in writing, and master chapter concepts. Helping you keep students motivated in the classroom--even if they're not business majors--BUSN provides the most efficient instructor tools available, including a syllabus builder and database of instructional material. With BUSN, your students will be prepared and engaged.

Read More

Product Details

ISBN-13:
9780324569896
Publisher:
Cengage Learning
Publication date:
01/09/2008
Edition description:
Student
Pages:
384
Product dimensions:
8.50(w) x 10.80(h) x 0.60(d)

Meet the Author


Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today's business environment. Ms. Kelly earned her master's degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom.

Jim McGowen, a professor at Southwestern Illinois College, has taught the Introduction to Business course for thousands of students throughout the past twenty years. He also has extensive experience teaching finance and accounting. He holds a PhD in economics from Auburn University and has training in this area of specialty. An experienced author in Introduction to Business, Dr. McGowen balances his teaching expertise with his co-author's practical industry experience for a student-oriented, faculty-approved unique approach in BUSN6.

Read More

Table of Contents


Part One: THE BUSINESS ENVIRONMENT. 1. Business Now: Change is the Only Constant. 2. Economics: The Framework for Business. 3. The World Marketplace: Business without Borders. 4. Business Ethics and Social Responsibility: Doing Well by Doing Good. 5. Business Communication: Creating and Delivering Messages that Matter. Part Two: CREATING A BUSINESS. 6. Business Formation: Choosing the Form that Fits. 7. Small Business and Entrepreneurship: Economic Rocket Fuel. Part Three: FINANCING A BUSINESS. 8. Accounting: Decision Making By the Numbers. 9. Finance: Acquiring and Using Funds to Maximize Value. 10. Securities Markets: Trading Financial Resources. Part Four: MARKETING A BUSINESS. 11. Marketing: Building Profitable Customer Connections. 12. Product Strategy: Delivering More Value. 13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price. 14. Marketing Promotion: Delivering High-Impact Messages. Part Five: MANAGING A BUSINESS. 15. Management Motivation and Leadership: Bringing Business to Life. 16. Human Resource Management: Building a Top-Quality Workforce. 17. Managing Information and Technology: Finding New Ways to Learn and Link. 18. Operations Management: Putting it All Together. Online Appendices. Appendix 1: Labor Unions and Collective Bargaining. Appendix 2: Business Law.

Read More

Customer Reviews

Average Review:

Write a Review

and post it to your social network

     

Most Helpful Customer Reviews

See all customer reviews >