Buy A Trumpet & Blow Your Own Horn!: turning books into bucks

Overview


You've published your book. Now what?

New authors are faced with this question, and stacks of books in basements everywhere. But what to do once they have given one to every member of their families? So many new authors believe their books will "sell themselves." Whether they self-published or have a publisher, getting book buzz, and finding an audience for their book, is largely the author's job. What's the secret? Maralys Wills shares how she, and other authors do just that ...

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Overview


You've published your book. Now what?

New authors are faced with this question, and stacks of books in basements everywhere. But what to do once they have given one to every member of their families? So many new authors believe their books will "sell themselves." Whether they self-published or have a publisher, getting book buzz, and finding an audience for their book, is largely the author's job. What's the secret? Maralys Wills shares how she, and other authors do just that in Buy a Trumpet and Blow Your Own Horn! With so many authors self-publishing, this book is needed like never before. Turn those books into bucks ... instead of dust collectors.

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Product Details

  • ISBN-13: 9781935043980
  • Publisher: Stephens Press, LLC
  • Publication date: 8/1/2012
  • Pages: 206
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.50 (d)

Meet the Author


Maralys Wills has published thirteen books, raised six children and "lucked into the world's best teaching job."
Educated at Stanford and UCLA, she teaches novel writing on the college level, and in 2000 was named Teacher of the Year. Her most challenging project, a poignant memoir titled Higher Than Eagles, became her greatest triumph, garnering excellent reviews and five movie options.

Wills considers public speaking the dessert for all the hard work of writing, and relishes every moment.

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Table of Contents

Acknowledgments 11

A Word to the Reader 13

Chapter 1 Switching Hats: from Scribe to Shill 15

Chapter 2 Replacing Editors With Bean Counters 17

Chapter 3 Who Helped Turn Us Into Hucksters? 22

Chapter 4 The Author's Platform 24

Chapter 5 The Author's Marketing Plan 26

Chapter 6 Speechifying: For Fun and Sometimes Profit 29

Chapter 7 Bookstores: Purveyors of Coffee, Cheesecake-and Sometimes Books 34

Chapter 8 The Art of Giving Speeches 40

Chapter 9 Arranging Speeches: The Water-Dripping-on-Rock Approach 48

Chapter 10 Finding More Groups Means Landing More Speeches 54

Chapter 11 Book Publicists: What Did You Expect? 58

Chapter 12 Duck and Beware 66

Chapter 13 Gimmicks You Know But Forget To Use 73

Chapter 14 The Ultimate Networking 78

Chapter 15 The Siren Call of "Free" 83

Chapter 16 The Internet: Magic Or Mincemeat? 88

Chapter 17 A First Look at Other Authors 92

Chapter 18 The Quintessential Marketer: Darlene Quinn 97

Chapter 19 Paddling Up the Amazon: Brian Rouff. 102

Chapter 20 Famous Writers: How Did They Do It? 107

Chapter 21 Facebook Frenzy: Wendy Mazaros 110

Chapter 22 A Second Queen of Marketing: Devin O'Branagan 114

Chapter 23 Grass Roots Marketing: Trish Geran 120

Chapter 24 Up in Smoke: Stu Michaels 125

Chapter 25 A Picture's Worth a Thousand Words: Ann and Farley Olander 129

Chapter 26 What Happens in Vegas: Geoff Schumacher 134

Chapter 27 Captain 'Hook': Stephen Grogan 138

Chapter 28 All A-Twitter: Morgan St. James 142

Chapter 29 A Life Beyond Belief: Stephen Nasser 147

Chapter 30 Ode to Organization: Lewis Kimberly 153

Chapter 31 The Little Coffee Shop Around the Corner: Deb Coonts 159

Chapter 32 Three Seconds to Sell a Book: Rocky Fino 166

Chapter 33 A Publisher's Perspective by Carolyn Hayes Uber 171

Chapter 34 The Miracle of Taking Chances 176

Chapter 35 What Have We Learned? 179

Notes for Reader Discussions 187

Self Analysis 188

Bonus: Damn the Rejections, Full Speed Ahead: The Bumpy Road to Getting Published 190

Chapter 1 Ten Thousand Rejections 191

Chapter 2 Critique Groups (And Other Ways To Save Time) 199

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